Tech Entrepreneur + B2B Marketing Podcast

By: Genesis Capunitan
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  • Summary

  • I am the Chief Strategy Officer at Narrativa AI and have worked in B2B marketing and demand generation for 20 years. I address B2B marketing and key components including brand marketing, demand generation, lead generation, marketing operations, revenue generation, audience analysis, and more. I also discuss inspiring stories of people who created some of the largest enterprise companies and start-ups.
    Genesis Capunitan 2024
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Economics Leadership Marketing
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Episodes
  • B2B Brand Architecture + An Nvidia Story

    B2B Brand Architecture + An Nvidia Story
    Jul 8 2024

    B2B marketing has been relegated to being solely (or mostly) a sub-function of a company’s sales machine. However, possessing a strong B2B brand benefits many aspects of a company, especially sales and customer success. The art (and science) of building a memorable B2B brand eludes many B2B companies. An essential exercise for any B2B company is to establish and evolve the Brand Architecture and Brand Platform. It is an extensive exercise but a valuable one. This episode breaks down the key elements of a Brand Architecture and reviews the success of Nvidia and the harrowing steps they took to create a great B2B brand.

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    36 mins
  • Genesis Capunitan

    Genesis Capunitan
    Feb 13 2024

    B2B marketing and media podcast addressing brand marketing, demand generation, lead generation, media investments, advertising, ABM, content syndication, and much more.

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    1 min

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