Join Tim Jones as he chats with Chris Jansen and Jason Pemberton from Leadership Lab about their journey of integrating purpose into business, their exploration of the B Corp framework, and how collaboration and systems thinking drive their work. They share candid insights on the challenges, lessons, and future opportunities in creating a business that balances profit and impact.

Want to stay inspired? Sign up for Leadership Lab’s newsletter here and keep up with their latest updates and insights.

In this episode of B Better Podcast, I talk with Kirsty McKay, Co-Founder of Sawmill Brewery, New Zealand’s first B Corp-certified brewery. Kirsty shares Sawmill’s journey to certification, the challenges of building a purpose-driven business, and what it means to truly commit to sustainability in every pint.

Kirsty dives into Sawmill’s eco-conscious practices, from zero-waste production to sustainable packaging, and shares her insights on creating a culture of purpose that inspires their team and community. She also offers advice for businesses wanting to start their own journey toward positive impact.

Join us for an inspiring chat on brewing a better world—one beer at a time. Cheers to change!

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Ready to B Better?

If you want to learn more about B Corp and if it could be the right thing for you we also have:

➡️ Our free e-book "To B Or Not To B; The What, Why & How of B Corp" is the DEFINITIVE guide to B Corp - ⁠⁠⁠https://growgood.co/bcorp-ebook/⁠⁠⁠

➡️ Connect with me on LinkedIn here - ⁠⁠⁠https://www.linkedin.com/in/timjonesthegrowgoodguy⁠⁠⁠

➡️ Check out how we can work together to make some epic stuff happen here - ⁠⁠⁠https://growgood.co/bcorpconsulting/⁠

Feeling like you’re ready to B Better and want to see if we can help?

➡️ Well then feel free to have a chat with us by booking a call here ⁠⁠⁠https://timgrowgoodco.pipedrive.com/scheduler/jYqm2LUl/30-minute-client-discovery-call⁠⁠⁠

Until next time, B Better!

Curiosity killed the cat, but you needn't worry.

In this long-awaited and possibly my favourite episode recorded to date, we dive deep in with Ian Harvey from Collective Intelligence around the topics of curiosity, diversity of thought, and trust, and how that is all increasingly important for the modern business leader.

From a background as a farmer into the corporate world and the cut and thrust of board dynamics, Ian is now CEO of New Zealand-based B Corp Collective Intelligence. His aim now through the business

is to provide pathways for leaders across all different sectors to be able to have the highest level of clarity in their lives.

Beyond that, we explore Ian's powerful journey and the crucial event in his formative years that led him on the path that he's on.

This is an episode you will not want to miss.

Check it out! And get inspired.

_______________________________

Ready to B Better?

If you want to learn more about B Corp and if it could be the right thing for you we also have:

➡️ Our free e-book "To B Or Not To B; The What, Why & How of B Corp" is the DEFINITIVE guide to B Corp - ⁠⁠⁠https://growgood.co/bcorp-ebook/⁠⁠⁠

➡️ Connect with me on LinkedIn here - ⁠⁠⁠https://www.linkedin.com/in/timjonesthegrowgoodguy⁠⁠⁠

➡️ Check out how we can work together to make some epic stuff happen here - ⁠⁠⁠https://growgood.co/bcorpconsulting/⁠

Feeling like you’re ready to B Better and want to see if we can help?

➡️ Well then feel free to have a chat with us by booking a call here ⁠⁠⁠https://timgrowgoodco.pipedrive.com/scheduler/jYqm2LUl/30-minute-client-discovery-call⁠⁠⁠

Until next time, B Better!

Helen Townsend - putting the Sustained Fun back into the toy industry

In this episode, Helen, founder of EcoSplat, shares her inspiring journey into sustainable innovation. Originally launching the Rubbish Whisperer after witnessing the plastic pollution crisis in Nepal, Helen introduced reusable produce bags and paper straws to New Zealand, sparking the beginnings of a purposeful business. EcoSplat, known for its reusable water balloons, came to life as an eco-friendly alternative to plastic balloons, reducing waste by 1,200 pieces with each use.

Helen talks candidly about the transformation to Sustain Fun, a name change driven by a desire to reflect the brand’s core values. She also shares the challenges of navigating B Corp certification, maintaining a low-carbon footprint, and balancing purpose with profit in an industry that produces 1% of the world’s plastic. Helen’s insights on sustainable toys, the importance of awareness around climate change for kids, and her work through World Sustainable Toy Day are key takeaways for anyone interested in making a difference through business.

Tune in for an honest discussion about impactful, sustainable entrepreneurship in the world of toys and beyond.

Check it out! And get inspired.

_______________________________

Ready to B Better?

If you want to learn more about B Corp and if it could be the right thing for you we also have:

➡️ Our free e-book "To B Or Not To B; The What, Why & How of B Corp" is the DEFINITIVE guide to B Corp - ⁠⁠⁠https://growgood.co/bcorp-ebook/⁠⁠⁠

➡️ Connect with me on LinkedIn here - ⁠⁠⁠https://www.linkedin.com/in/timjonesthegrowgoodguy⁠⁠⁠

➡️ Check out how we can work together to make some epic stuff happen here - ⁠⁠⁠https://growgood.co/bcorpconsulting/⁠

Feeling like you’re ready to B Better and want to see if we can help?

➡️ Well then feel free to have a chat with us by booking a call here ⁠⁠⁠https://timgrowgoodco.pipedrive.com/scheduler/jYqm2LUl/30-minute-client-discovery-call⁠⁠⁠

Until next time, B Better!

Summary Notes:

In this episode we connect with Gillian from Orba shoes one of the world's most sustainable and ethical shoe brands we talk about her early upbringing in Nova Scotia and how she initially pursued a career in the arts but how she ultimately ended up with an amazing crossroads opportunity to become part of the founding team at Orba we also cover off how they've managed to challenge the shoe industry I guess to build a better product all focused on maximizing social and environmental impact we dig into how they balance doing good whilst also trying to create start up business and finish off talking about the future sustainability standards that the B Corp movement is heading towards

Check it out! And get inspired.

_______________________________

Ready to B Better?

If you want to learn more about B Corp and if it could be the right thing for you we also have:

➡️ Our free e-book "To B Or Not To B; The What, Why & How of B Corp" is the DEFINITIVE guide to B Corp - ⁠⁠⁠https://growgood.co/bcorp-ebook/⁠⁠⁠

➡️ Connect with me on LinkedIn here - ⁠⁠⁠https://www.linkedin.com/in/timjonesthegrowgoodguy⁠⁠⁠

➡️ Check out how we can work together to make some epic stuff happen here - ⁠⁠⁠https://growgood.co/bcorpconsulting/⁠

Feeling like you’re ready to B Better and want to see if we can help?

➡️ Well then feel free to have a chat with us by booking a call here ⁠⁠⁠https://timgrowgoodco.pipedrive.com/scheduler/jYqm2LUl/30-minute-client-discovery-call⁠⁠⁠

Until next time, B Better!

Brightly is a purpose-driven IT services company. It works with non-profits and commercial clients that prioritise positive social and environmental impact. Brightly helps these organisations with technology strategy, governance, security and projects.

In this episode, Tim chats with CEO and Founder of Brightly, Mike Carroll, about tech and business for good. Specifically, they discuss the top IT tips for organisations trying to make some impact as well as the rise, use and likely potential of AI.

Listen in to hear about Mike's journey to starting the company; Brightly's journey to B Corp certification; the benefits of B Corp certification they've already noticed, and what Mike sees as the future for purpose-driven business.

Check it out! And get inspired.

_______________________________

Ready to B Better?

If you want to learn more about B Corp and if it could be the right thing for you we also have:

➡️ Our free e-book "To B Or Not To B; The What, Why & How of B Corp" is the DEFINITIVE guide to B Corp - ⁠⁠⁠https://growgood.co/bcorp-ebook/⁠⁠⁠

➡️ Connect with me on LinkedIn here - ⁠⁠⁠https://www.linkedin.com/in/timjonesthegrowgoodguy⁠⁠⁠

➡️ Check out how we can work together to make some epic stuff happen here - ⁠⁠⁠https://growgood.co/bcorpconsulting/⁠

Feeling like you’re ready to B Better and want to see if we can help?

➡️ Well then feel free to have a chat with us by booking a call here ⁠⁠⁠https://timgrowgoodco.pipedrive.com/scheduler/jYqm2LUl/30-minute-client-discovery-call⁠⁠⁠

Until next time, B Better!

NSPR Ltd is a PR, communications and talent management agency based in Auckland, New Zealand that helps clients amplify their impact through storytelling.

In this episode, Tim sits down with NSPR Managing Director Kate Grant to talk about the important role of PR and Communications in your ability to tell the story of impact and good that you have in your business.

Tune in to get some hot tips on how to effectively make use of PR and Communications, the ROI of PR and Comms, the use of AI in Communications, how to combat the rise of greenwashing, their journey to B Corp certification and much much more!

Check it out! And get inspired.

_______________________________

Ready to B Better?

If you want to learn more about B Corp and if it could be the right thing for you we also have:

➡️ Our free e-book "To B Or Not To B; The What, Why & How of B Corp" is the DEFINITIVE guide to B Corp - ⁠⁠⁠https://growgood.co/bcorp-ebook/⁠⁠⁠

➡️ Connect with me on LinkedIn here - ⁠⁠⁠https://www.linkedin.com/in/timjonesthegrowgoodguy⁠⁠⁠

➡️ Check out how we can work together to make some epic stuff happen here - ⁠⁠⁠https://growgood.co/bcorpconsulting/⁠

Feeling like you’re ready to B Better and want to see if we can help?

➡️ Well then feel free to have a chat with us by booking a call here ⁠⁠⁠https://timgrowgoodco.pipedrive.com/scheduler/jYqm2LUl/30-minute-client-discovery-call⁠⁠⁠

Until next time, B Better!

In this episode, we talk to Lucy Butler of HealthPost, the second in a line of strong South Island women dedicated to providing healthier outcomes for people. We explore the origins of HealthPost, founded by Lucy's mom in the 1980s, driven by her desire to address her own health issues. We discuss the company's growth into a well-recognised online natural health retailer.

Lucy shares how family values and her upbringing have played a significant role in the success of running the business, as well as the challenges of managing a family business at scale. We also dive into the importance of transparency in their product range, how they articulate their purpose in everything they do, and their commitment to researching the impact of their products.

We explore how HealthPost balances the demands of consumers and suppliers, and their efforts to educate both to drive positive change. Lucy also talks about the challenges of competing against large overseas retailers, attracting and retaining customers, and the unconscious connection to meaning and purpose in the business. We discuss how being purpose-driven has helped them attract and retain incredible talent in a small rural New Zealand location.

If you're looking for healthy choices to feel good daily, HealthPost have you covered. Just for our Be Better listeners, they're giving 10% off sitewide with the code BETTER until 30th September. One use per customer. You can shop now by heading to healthpost.co.nz