Tracking may not be the most exciting topic to think about, but if you want to see success from Amazon Ads, keeping tabs on what is and isn't working is going to be a crucial task you need to be on top of.

Tracking your Amazon Ads doesn't need to be a long, drawn out process; it can be something that adds just 5-10 minutes to your Amazon Ads Management time, but in the long run, it's going to pay you back in a big way.

In today's episode, I'm diving into Amazon Ads Tracking, so listen in and enjoy! And don't forget to download your free Amazon Ads Toolkit that will help you implement exactly what I'm talking about, at www.matthewjholmes.com/adstoolkit

WHAT YOU'LL LEARN

• Why tracking is so important
• The stats to track with your Amazon Ads
• The importance of identifying trends and patterns
• The dangers of target duplication
• A free tool to help you track your Amazon Ads
• And so much more...

RESOURCES

• Your FREE Amazon Ads Tool: Amazon Ads Targeting and Tracking Tool
• Amazon Ads Keyword Research Tool: Publisher Rocket (Affiliate Link)
• Work With Matt One-on-One: Amazon Ads Management
• Email Matt: matt@matthewjholmes.com

Sponsored Brands Ads are one of the highest converting Amazon Ad formats – and for good reason; they appear right at the top of the search results! So, a highly prominent placement where you can advertise 3 or more books and add a touch of creativity to your Ad by writing a short headline and a photograph of you, the author.

The main targeting type used for Sponsored Brands Ads is Keyword Targeting, but today, I want to share with you a targeting type I rarely hear mentioned in relation to Sponsored Brands Ads – Category Targeting.

Yes, you can use Category Targeting with Sponsored Brands Ads, and although they don't always convert exceedingly well (although they sometimes do), I predominantly use them for Keyword Research.

Let's dive into today's episode all about Sponsored Brands Category Targeting Campaigns...

WHAT YOU'LL LEARN

• A summary of what Sponsored Brands are
• How to use Sponsored Brands Category Targeting to discover new keywords to target in other Campaigns
• The one major drawback to Sponsored Brands Category Targeting
• How to structure your Sponsored Brands Category Targeting Campaigns
• The costs associated with Sponsored Brands Category Targeting and how to control them
• And so much more...

RESOURCES

• Your FREE Amazon Ads Tool: Amazon Ads Targeting and Tracking Tool
• Amazon Ads Keyword Research Tool: Publisher Rocket (Affiliate Link)
• Work With Matt One-on-One: Author Ads Management
• Email Matt: matt@matthewjholmes.com

If you've ever looked at your Amazon Ads Search Term Reports, you'll undoubtedly have noticed that, after some time, you will be getting a lot of clicks on branded search terms, with many variations of:

• Your Author Name
• Your Book Titles
• Your Series Titles

Even if you didn't do this intentionally, Automatic Targeting Campaigns often default to targeting these search terms because they offer relatively cheap clicks in most instances and often convert very well, because readers are coming to Amazon to specifically look for your books.

Yes, you should be protecting your Author Brand, without a doubt, but there is a downside to branded keywords, in that it can substantially restrict how many new readers Amazon Ads can bring into your world.

On today's episode, I'm diving into how and when to use Branded Keywords with your Amazon Ads...

WHAT YOU'LL LEARN

• What branded keywords actually are
• The importance of protecting your Author brand on Amazon
• Why branded keywords and ASINs can restrict your Automatic and Category Targeting Campaigns
• How to run specific branded keyword and ASIN Campaigns – and why you should
• And so much more...

RESOURCES

• Your FREE Amazon Ads Tool: Amazon Ads Targeting and Tracking Tool
• Amazon Ads Keyword Research Tool: Publisher Rocket (Affiliate Link)
• Work With Matt One-on-One: Author Ads Management
• Email Matt: matt@matthewjholmes.com