In this episode of The A100 Podcast, host Colleen Gallagher continues the January media series with Jay Campbell, co-founder of The Company Dime and a veteran journalist with over 30 years of experience in travel trade publishing. From his early days at Boston University to launching The Company Dime, Jay shares his journey, insights into modern journalism, and the unique challenges and opportunities within the business travel sector.

Key Highlights:

• A Career in Trade Journalism: Jay discusses his path into journalism, the evolution of travel trade publishing, and how the internet reshaped the industry.

• The Company Dime’s Mission: Learn why Jay and co-founder David Jonas launched The Company Dime, the decision to adopt a subscription model, and how they’ve maintained editorial independence to build trust with readers.

• Storytelling & Audience Investment: Jay shares his approach to delivering high-value content, focusing on brevity, clarity, and making every word count for their niche audience.

• PR Insights from a Journalist’s Perspective: Discover why exclusivity matters in pitches, the importance of tailored outreach, and how PR professionals can better collaborate with journalists.

• Making an Impact During the Pandemic: Jay reflects on The Company Dime’s initiatives to support laid-off industry professionals during COVID-19, offering free subscriptions and career-focused content to help the travel community navigate unprecedented challenges.

Join us as Jay Campbell shares practical insights and candid reflections on trade journalism, storytelling, and the dynamic relationship between PR and the media.

Stay Connected:

• Subscribe to The Association 100 podcast on Spotify, Apple Podcasts or YouTube Podcasts to ensure you never miss an episode.

• Follow us on LinkedIn at The Association 100 and OnWrd & UpWrd for the latest in association trends and strategies.

Tune in next week as we continue our media series with another outstanding guest sharing their expertise and tips for successful PR and media collaborations!

In this episode of The A100 Podcast, host Colleen Gallagher kicks off the January media series with award-winning journalist Kirstin Garriss. With a career spanning investigative reporting, national politics coverage and impactful storytelling, Kirstin shares her unique perspective on navigating today’s media landscape and how PR professionals can effectively collaborate with journalists to elevate their stories.

Key Highlights:

• Kirstin’s Journey: Discover how Kirstin’s family and early exposure to journalism inspired her career, and how her experiences in local newsrooms shaped her storytelling approach.

• The Importance of Relationships: Kirstin explains why strong PR and journalist relationships are more critical than ever in today’s fast-paced, resource-constrained news environment.

• Crafting the Perfect Pitch: Learn Kirstin’s actionable tips for PR professionals, including the importance of targeted outreach, compelling visuals and timely follow-ups.

• Diverse Storytelling: Explore how PR professionals can amplify diverse voices, equip spokespeople with media training and highlight personal stories to make pitches more compelling.

• Adapting to a Changing Media Landscape: Kirstin shares her thoughts on the future of journalism, including the role of digital platforms, social media and why local journalism needs our support.

  
  

Join us as Kirstin shares candid insights and practical advice that offer a valuable roadmap for associations and PR professionals navigating an ever-evolving media landscape.

Stay Connected:

• Subscribe to The Association 100 podcast on Spotify, Apple Podcasts or YouTube Podcasts to ensure you never miss an episode.

• Follow us on LinkedIn at The Association 100 and OnWrd & UpWrd for the latest in association trends and strategies.

Tune in next week as we continue our media series with another outstanding guest sharing their expertise and tips for successful PR and media collaborations!

In this special New Year’s episode of The A100 Podcast, host Colleen Gallagher reflects on the dramatic changes in the media and PR landscape and sets the stage for 2025. Colleen shares insights from her two decades in PR, explores how the industry has come full circle to rely on relationships, and provides actionable strategies for associations to amplify their voices and become the go-to source in their industries.

Key Highlights:

• The Evolving Media Landscape: Explore how shrinking newsrooms and faster news cycles have made relationships more critical than ever.

• Keys to Effective Press Outreach: Learn practical tips for targeted pitching, crafting compelling stories and building trust with reporters.

• Momentum Builder Success Stories: Hear how associations can start small with trade and local media to build momentum for national coverage.

• • Proven Tactics for Association PR: Discover the power of regular news huddles, comprehensive press lists and creative Media Connection Calls in securing impactful coverage.

  • Preview of January’s Media Series: Get a sneak peek at the upcoming interviews with leading journalists, starting with award-winning investigative reporter Kirstin Garriss, who will share her advice for PR professionals navigating today’s media landscape.

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  Join us as we kick off 2025 with a deep dive into the evolving media landscape and how associations can leverage innovative PR strategies to stay ahead.

  
  

  Stay Connected:

  • Subscribe to The Association 100 podcast on Spotify, Apple Podcasts or YouTube Podcasts to ensure you never miss an episode.

  • Follow us on LinkedIn at The Association 100 and OnWrd & UpWrd for the latest in association trends and strategies.

  • Don’t miss our upcoming January media series featuring conversations with top journalists and media professionals!

    
    

  Tune in for actionable insights to make 2025 your association’s best year yet!