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The Art of Persuasion Hasn’t Changed in 2,000 Years - Harvard Business Review
Nov 4 2024
Length: 5 mins
Podcast

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The Art of Persuasion Hasn’t Changed in 2,000 Years - Harvard Business Review

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Summary
This podcast examines how the classical principles of persuasion, ethos, logos, and pathos, developed by Aristotle, are still relevant in modern sales. It argues that these principles, when applied ethically, are critical for building trust, presenting evidence, and connecting emotionally with customers in today's complex sales landscape. The article emphasizes the shift from transactional sales to relationship-based sales, highlighting the importance of prioritizing customer value, long-term relationships, and ethical practices.

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