This week I have a great conversation with storytelling professional Christa M. Hines of The Business Storytelling Studio. Christa has an amazing superpower to make your business' story come alive for your target market and customers. You'll learn about the importance of story in business, the components you should consider when telling your business story, and how to work with a content writer to build the stories that will impact the quality and quantity of customers you reach. Plus we weave a great Star Wars metaphor into the show!

Chapters

00:00 Introduction to Business Storytelling

01:33 The Role of a Content Strategist

05:14 Journey into Business Storytelling

08:14 Understanding Business Stories

11:15 The Customer as the Hero

14:21 The Hero's Journey in Business

20:25 Components of Effective Business Storytelling

24:15 Creating Anchor Content

30:30 The Value of Professional Writing

33:32 Balancing Business and Personal Life

35:30 Lessons from Animals

About Christa:

I partner with health and wellness entrepreneurs, coaches and executives to position them as industry thought leaders by creating strategic content plans and compelling marketing collateral. I deliver a variety of writing services ranging from website content, executive bios, articles, newsletters, ebooks, and white papers. With more than 25 years of experience working in whole-person healthcare, non-profit, B2B SaaS and magazine writing, I understand the critical role communication and storytelling play in creating meaningful, engaging content that supports business goals.

In addition to my client work, I’m an award-winning writer, author and speaker. My work has appeared in numerous publications, including KC Parent, Vibrant Life, Pregnancy & Newborn, Parents, and Woman’s Day.

I’m passionate about sharing information that helps people of all backgrounds achieve greater personal well-being, which can have positive ripple effects creating healthier families and stronger communities.

Described by clients as a word-whisperer, I geek out on storytelling techniques and transforming lifeless business word jumbles into irresistible, captivating content that’s easy to understand.

For fun, I enjoy trying out Kansas City’s many restaurants with my family, exploring nature trails with my sweet rescue mutt, going on solo writing retreats and consuming storytelling in all of its forms.

Links:

Christa's website: https://christamhines.com

Christa's Substack: https://wordenergybychristamhines.substack.com/

Christa's contact: https://christamhines.com/contact/