• The Art and Science of Spotify's Localization

  • Jun 13 2024
  • Length: 14 mins
  • Podcast

The Art and Science of Spotify's Localization

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  • Summary

  • Join us for an enlightening conversation with Jennifer Vela-Valido, Spotify's Localization Quality Program Manager, as she reveals the secrets behind their evolved localization quality program. From the challenges of rapid language expansion to the refinement of style guides in collaboration with language specialists and marketing teams, Jennifer details her journey in bridging the gap between vendors, stakeholders, and local market reviewers to ensure a unified and culturally appropriate tone of voice.
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