The Apartment Department - A Podcast for Multifamily Marketers

By: Chris Johnson & Anne Baum
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  • Summary

  • Welcome to The Apartment Department - the podcast for multifamily marketers by multifamily marketers, co-hosted by Chris Johnson and Anne Baum and produced by Carlos Marquez.

    The purpose of The Apartment Department is to invite collaboration within the multifamily marketing space through discussions around data, going back to basics, digital marketing, and adapting to changes in apartment marketing by thinking differently. Our goal for every episode is for our listeners to walk away with one actionable item you can implement within your organization.

    We invite you to listen, comment, follow our page, share episodes, and invite yourself on as a guest (seriously, though, we love collaboration). We appreciate your support, and welcome to The Apartment Department!
    © 2024 The Apartment Department - A Podcast for Multifamily Marketers
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Economics Management Marketing
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Episodes
  • The Future is Now: Brand Strategies, Gap Analysis, and Standing Out with Lauren Dewey

    The Future is Now: Brand Strategies, Gap Analysis, and Standing Out with Lauren Dewey
    Nov 19 2024

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    In this episode, Chris and Anne sit down with Lauren Dewey, founder of Lauren Dewey Consulting, to discuss why the time is now for multifamily marketers to embrace the power of brand and how analyzing your entire marketing and leasing process to find the leaks is a game changer.

    Bonus: Lauren tells us what property management companies are focusing on for 2025 and her take on on-site centralization's viability.
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    37 mins
  • Spotlight on Property Websites: Building for the Future with Jon Simpson

    Spotlight on Property Websites: Building for the Future with Jon Simpson
    Nov 5 2024

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    How are prospects interacting with our property websites and how can we, as marketers, ensure we are maximizing our number one asset? Jon Simpson, founder of Swifty and Criterion.B, takes us through the data on how renters are interacting with our websites including most used features and most visiting pages. He also dives into the future of apartment websites which is next level. Hint: The future includes dynamic content.
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    48 mins
  • Speed to Lease: Using AI and Tech for Lease Acceleration with Paul Yount

    Speed to Lease: Using AI and Tech for Lease Acceleration with Paul Yount
    Oct 22 2024

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    What happens when AI and technology team up with humans to create the ultimate tech stack? Leads convert to leases faster, ramping up revenue and cutting down on friction in the leasing process. In this episode, Paul Yount, Industry Principal at Yardi, dives into the power of speed to lease with co-hosts Anne Baum and Chris Johnson. They discuss how AI and tech solutions are enhancing the capabilities of marketing and leasing teams, shaving days off the lead-to-lease timeline.

    Bonus: Paul reveals a new KPI that marketing and operations should keep an eye on to demonstrate leasing efficiency.
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    49 mins

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