The $300 Million Inspiration

Join Jouk Pleiter, the visionary CEO and Founder of Backbase, as he unpacks the remarkable journey of transforming a developer software company into a $300 million powerhouse.

With an audacious mission to reshape banking around customer engagement, Backbase is on track to double its size in just three years.

Delve into his insights on overcoming legacy systems, embracing a platform-based approach akin to tech giants, and leading with unwavering passion and ambition.

This episode is a masterclass in innovation, resilience, and the relentless pursuit of purpose in a rapidly evolving financial landscape.

Don't miss Jouk's powerful advice for aspiring entrepreneurs looking to play bigger in their own careers and busnesses.

Connect with Jouk here: https://www.linkedin.com/in/joukpleiter/

Learn more about Backbase here: https://www.backbase.com/

Chapters:

00:00 - Introduction to Backbase and the Vision for Banking

01:38 - Understanding Engagement Banking

03:02 - Tackling Technical Debt in Banking

04:38 - The Importance of Platformification

06:07 - Choosing the Complex Path of Banking

11:52 - Pivoting to Focus on Banking

18:39 - Building Success Upon Success

22:22 - Lessons and Inspiration from Business Reads

28:45 - The Power of Passion and Adventure in Leadership

27:15 - Reflecting on the Partnership with Hexaware

28:02 - Closing Thoughts and Parting Message

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Takeaways:

Understanding and aligning with your passion is crucial for long-term success and personal fulfillment.

The banking industry is burdened by legacy systems, requiring modernization to remain competitive and customer-centric.

Building a company requires perseverance, adaptability, and the ability to embrace change and learn from setbacks.

Technical debt in banking hinders innovation, necessitating a shift towards platform-based solutions.

Engagement banking focuses on reorienting systems around the customer, emphasizing efficiency and agility.

Entrepreneurs should experiment to find their niche and build conviction in their market approach.

Leadership involves creating a shared vision and mission that energizes and aligns the entire organization.

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The episode is powered by Hexaware: The IT services company creating smiles through great people and technology.

Go here to learn more: https://hexaware.com/