This episode was inspired by recent conversations between Mike and sales leaders at three different clients — all in very different industries, and all currently selling into some significant headwinds.

Building off this powerful mantra that his dad often preached: "In good times we need to get our fair share of the business, but when things are tough we need to get an unfair share…"

...Mike unpacks the old school concept of creating a focused, intense, orchestrated sales blitz (or campaign) and his theory that these types of short-duration campaigns are often so successful because they incorporate all three elements of his NEW SALES DRIVER framework from New Sales. Simplified.

1. Select Targets
2. Create & Deploy Weapons
3. Plan & Execute the Attack

If you or your team would benefit from creating additional intensity, focus, and accountability, while at the same time sharpening both your strategic target list and your sales weapons, then this episode is for you.

RESOURCES MENTIONED IN THIS EPISODE:

New Sales. Simplified.: The Essential Handbook for Prospecting & New Business Development

2024’s Final Supercharge Your Sales Leadership Event: https://mikeweinberg.com/atlanta2024/

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This episode is sponsored by Pursuit Sales Solutions. If you are looking for help adding A-player talent to your team, contact Mike’s friends at pursuitsalessolutions.com/weinberg