Taylor Swift: Communications Professional

By: Dr Rebecca Trelease
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  • Summary

  • Taylor Swift: Communications Professional is the first university accredited course on Taylor Swift in Australasia, at Auckland University of Technology. The course examines how Swift demonstrates her abilities in relation to the six majors available in the Bachelor of Communication Studies, from her early days with a webpage and MySpace to directing her own music videos. Course designer and lecturer Dr Rebecca Trelease (Te Atihaunui a Pāpārangi) interviews an expert from each of the fields in the School of Communication Studies for a theoretical understanding of what makes Swift so unique.
    Dr Rebecca Trelease
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Episodes
  • Episode Two – Advertising and Brand Creativity

    Episode Two – Advertising and Brand Creativity
    Jan 30 2025

    Dan Fastnedge talks us through some of Swift’s memorable brand collaborations - including Diet Coke and Keds – and should we petition Wonderstruck to be stocked at Mecca Cosmetica?
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    20 mins
  • Episode One – Public Relations

    Episode One – Public Relations
    Jan 23 2025

    Dr Angelique Nairn discusses identity theory, the ramifications of living in the public eye, and the invisible (when doing their job correctly) practitioner who is now centre stage.
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    21 mins

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