Welcome to "Target Your Market," the podcast that's all about helping you become the sharpshooter of the business world. Now, why sharpshooter, you ask? Well, in this space, we're all about precision, folks. If you’re here, you’re tired of the spray-and-pray approach to marketing. You're done with spending a fortune on ads that don't convert, and emails that get relegated to the spam folder. You want to hit your target, and you want to hit it every single time.
Over the course of the next nine episodes, we’re going to break down the art and science of target marketing into manageable, bite-sized pieces. We’ll cover everything from the basics to customer research, from crafting customer personas to the role of metrics, and so much more. And let me tell you, you’ll be entertained every step of the way. We've got stories that are so bizarre, they're hilarious; and lessons so valuable, you'll think we should be charging tuition for this podcast.
Just think about it: targeting your market is a lot like dating. Imagine going on a date and realizing your date is into rock climbing, vegan food, and slam poetry, while you're into Netflix, burgers, and can't even rhyme to save your life. That date is going nowhere fast. Similarly, not every customer is your ideal customer, and that's perfectly okay. The trick is to find those who are a match made in heaven with your product or service.
Before we jump into the meaty stuff, a quick reminder: if you find this podcast valuable, don't forget to subscribe, like, or leave a comment. It really helps us reach more people like you—people who are tired of lukewarm marketing results and are ready to dial up the heat.
And hey, if you have your own target marketing stories, triumphs, or even epic fails, we’d love to hear from you. You can shoot us an email at iamgpted@gmail.com. Who knows? Your story might be the lesson someone else needs to hear to take their marketing game to the next level.
So, tighten your seatbelts, or maybe I should say, notch your arrows, because we're diving deep into the realm of target marketing. This is the podcast that will help you stop hoping for the best and start knowing you’re hitting the mark. See you in the next episode!
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Sep 6 20232 mins