Dr Tara Lomax is a cinema and screen media scholar with a PhD in contemporary Hollywood entertainment, particularly blockbuster franchising. Tara has published on multiplatform story development, world-building, seriality, and visual effects industries and has a particular interest in Disney’s development of Marvel & Star Wars. She also works as a story consultant and has a relatively new connection to pro wrestling. 

Follow Tara’s work at Assembled Illusions and on LinkedIn. 

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Outline:

Here are the timestamps for the episode. On some podcast players you should be able to click the timestamp to jump to that time.

(00:00) - Introduction 

(00:42) - Growth of franchise 

(02:02) - Blockbuster Franchising: Lord of the Rings, Star Wars, The Matrix etc. Auxiliary content and canon 

(06:48) - Building franchise coherence: Marvel, League of Legends and Arcane. 

(15:14) - James Bond: Defined by a franchised genre

(20:02) - Mission Impossible: Clash of systems. Stardom vs Narrative. Cultivating stars through the franchise

(27:01) - Building a franchise: Advice to young creators

(30:51) - The Distant Mountains, Larry Niven. Creating your world

(37:53) - Trans-Tasman Examples: Miss Fisher franchise, Cleverman. Yellowstone 

(41:41) - Underworld Wrestling, Pantamagic. Advancement in the gaming industry

(46:47) - Having a plan, authenticity

(49:22) - Finishing up 

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Producer for this episode is Kearin Armstrong, production assistant is Prea Millar.