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Get ready to uncover the secrets behind one of the most innovative companies in the archery world with our special guest, Tanner Morrell. Discover the revolutionary journey of Morrell Archery Targets, from its humble beginnings in the 1980s to becoming a staple in major retailers like Walmart. Tanner shares fascinating insights into how his father's ingenious floating center design transformed the industry and set Morrell apart from competitors. Learn about the challenges faced in scaling production and the strategic moves that propelled Morrell to national recognition.

Peek behind the curtains of Morrell's manufacturing process as we explore the collaborative efforts within their family-run plant. From adopting cutting-edge technologies like CRM software to the introduction of game-changing designs like the YJ425 and kinetic targets, Morrell's commitment to innovation is undeniable. We'll walk through a variety of archery target styles, including bag, solid-state poured foam, 3D, and layered foam, highlighting the unique attributes of each. Tanner also gives us an exclusive look at the upcoming Mod Pro target, which promises to redefine user experience with its Velcro system and precision-focused design.

But that's not all—our conversation ventures into the broader spectrum of archery and hunting. Tanner shares practical tips for preparing for hunting season, insights into maintaining and customizing archery equipment, and even anecdotes about exciting adventures and potential future plant tours. With stories of camaraderie, shared passions, and thrilling experiences like alligator hunting, this episode is packed with engaging content for both seasoned archers and those curious about the industry. Whether it's targets or tales, you're sure to find inspiration and knowledge in our conversation with Tanner Morrell.

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