Companies need to invest in designing products that are easily recyclable at end of life, but consumers' actions remain essential to making recycling successful.

In this episode of Sustainable Futures, Jonathan Hall is joined by Hassan Murad, one of the top 5 entrepreneurs on Forbes’ AI list and CEO of Intuitive AI.

We explore Hassan’s new intervention, Oscar Sort, developed by Intuitive AI, that uses visual guidance to nudge consumers towards recycling properly.

Kantar’s Sustainability Sector Index shows that 93% of people want to take action to live more sustainably, but only 10% do so.

Oscar Sort technology addresses this gap by intervening in the 0 to 3 seconds of decision-making consumers have before recycling, using clear, interactive visual screens that show exactly what to recycle and which bin to use.

This type of innovation is essential as advancements such as biodegradable packaging haven’t yet progressed enough to justify consumers reducing their recycling efforts.

Learn more about how Oscar Sort technology bridges the value-action gap and Intuitive AI’s other waste reduction capabilities by listening to the episode!

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In the latest episode of Kantar’s Sustainable Futures podcast, Dr. Nicki Morley talks to Chris Baker to discuss his new book, 'Obsolete: How Change Brands are Changing the World'.

Chris discusses the concept of 'Change Brands' and how they bring about positive social or environmental change through their business models. These brands go beyond just disrupting categories; they strive to make the world better.

The episode uncovers how Change Brands are putting ‘behaviour change’ at the heart of their strategies, how they take bold actions to build salience and difference and often break category conventions. Through lots of engaging examples, Chris provides guidance for both new and established brands on how to make a meaningful impact in the world.

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In our next episode of Sustainable Futures Jonathan interviews Pierre-Yves Paslier, co-Founder of Notpla, and Emily Hill, Kantar’s Sustainable Innovation Lead.

The episode explores the role plastic plays in our everyday lives at great cost to our health and the environment. Notpla uses seaweed, a bio-based solution, to produce 100% plastic free packaging which is sourced to global brands such as Just Eat.

Learn about why consumers care so deeply about this topic with insights from our Sustainability Sector Index. We'll also offer practical advice on how marketers can influence change throughout the value chain, particularly in the design phase, where 80% of a product’s impact is determined.

Start-ups like Notpla facilitate the adoption of circular solutions that meet consumers’ needs and enable businesses to stay one step ahead of upcoming regulation on plastics.

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