Supercharging Business Success

By: Bill Prater: America's Business Alchemist
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  • Summary

  • Propelling Dynamic Business Growth
    Bill Prater: America's Business Alchemist
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Economics Management
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Episodes
  • Secrets of Grant Funding. How to Raise Capital for Just Causes – Agatha Wright

    Secrets of Grant Funding. How to Raise Capital for Just Causes – Agatha Wright
    May 3 2023


    Show Notes:

    Agatha Wright is the founder of Fluxus Haus Inc., an organization that focuses on impactful collaborations to break down barriers and support historically marginalized communities and individuals. Agatha's background in art and her commitment to diversity, equity, and inclusion have shaped the core values of Fluxus Haus Inc.. The organization works with a diverse and robust artist roster, collaborating partners, and both emerging and established nonprofit organizations. They strive to serve historically divested communities, recognizing the importance of addressing inequities and focusing on those who have been historically overlooked. Fluxus Haus Inc. helps clients overcome barriers to grant funding by providing personalized support, demystifying the grant application process, and emphasizing the importance of documentation and compliance.

    Agatha shares some common problems faced by organizations and artists seeking grant funding. One major barrier is the lack of access to resources and knowledge required to submit compelling grant applications. Many applicants struggle with technical aspects such as internet access, administrative capabilities, and support documentation. Another challenge is understanding the different platforms and requirements in the grant world. Agatha highlights the importance of building relationships, conducting research, and demystifying the application process. She also emphasizes the need for representation, comprehensive team building, and ongoing assessments to ensure program effectiveness. Agatha's personalized approach, industry knowledge, and dedication to staying current with trends and opportunities set her apart from competitors in the grant writing field.

    Company site:

    fluxushaus.org
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    40 mins
  • Authenticity- Marketing To Generation Z – in Just 7 Minutes with Emanuel Rose

    Authenticity- Marketing To Generation Z – in Just 7 Minutes with Emanuel Rose
    Apr 12 2023
    What You’ll Learn From This Episode:In this episode of "Supercharging Business Success", host Bill Prater interviews Emmanuel Rose, a marketing expert and founder of Strategic e-Marketing, about authentic marketing to Generation Z. Emmanuel shares his experience in helping manufacturing companies achieve business success by bringing them up to speed with modern marketing strategies. He identifies the common problem of these companies having a book of business but not fully allocating marketing dollars, resulting in a gap in their marketing efforts. Emmanuel also highlights the mistakes that companies make when trying to solve this problem internally. He suggests making the CEO the primary influencer to create a week's worth of content to push out to various platforms.Related Links and Resources:Emanuel's Gift to you:Champions 90 Challenge:Use coupon code "Prater" for free workbook (just pay shipping).In the AUTHENTICITY workbook, I review the demographics of Generation Z, explore successful marketing campaigns that were explicitly directed at Generation Z, and dive into developing a market.Summary:Emanuel Rose was born and raised on the West Coast of the United States. He has spent over three decades earning a reputation in cutting-edge marketing. A renowned expert in the field, Emanuel specializes in branding, advertising, and day-to-day operations at his digital agency, Strategic eMarketing. His passion lies in helping companies achieve business success from the bottom to the top. Emanuel’s unique approach to marketing strategies has resulted in countless clients reaching their goals.Emanuel Rose is an accomplished author and marketing expert. He is the author of several books including the Authenticity series which include:In "Authenticity-Marketing to Generation Z", Emanuel dives into the demographics of Generation Z and explores successful marketing campaigns that hit the bullseye with this generation. He guides readers through the process of developing a fully-fledged marketing plan and web presence that will make them a pro at reaching both Business to Business (B2B) and Business to Consumer (B2C) campaigns. With his extensive experience in marketing, Emanuel offers practical insights and actionable strategies for businesses to achieve marketing success in the digital age."The Social Media Edge" is a guide for executives to leverage the social CEO, employee advocacy and social media to boost their brand image. The book covers topics such as understanding the role of employee advocacy, the social CEO phenomenon, building a social media advocacy program for employees, creating content, best practices, measuring success, and success stories. It also provides insights on developing effective content strategies, using paid social ads, internal communications, creating a social media policy, analyzing and optimizing performance, and using video to enhance employee advocacy.“Authentic Marketing in the Age of AI” is a guide for marketers looking to create effective marketing strategies in the era of AI. The book covers topics such as understanding authentic marketing, the impact of AI on marketing, building authentic marketing strategies, engaging customers authentically, measuring the effectiveness of marketing efforts, overcoming challenges, and leveraging AI tools. It provides practical insights and strategies for marketers to stay ahead of the curve and achieve marketing success in the age of AI.
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    10 mins
  • Take The Guesswork Out Of Hiring – in Just 7 Minutes with Stephen Goldberg

    Take The Guesswork Out Of Hiring – in Just 7 Minutes with Stephen Goldberg
    Apr 5 2023
    What You’ll Learn From This Episode:In this episode of "Supercharging Business Success," host Bill Prater interviews hiring expert Steven Goldberg about how to take the guesswork out of hiring in just seven minutes. Goldberg discusses his experience in assisting companies in hiring the right person for the job and the common mistakes that companies make in the hiring process. He also provides valuable tips and advice on how to hire the right fit for the job and offers a free gift to listeners. Goldberg emphasizes the importance of having the right person in the job to deliver quality and quantity of products and services expected by customers.Related Links and Resources:Stephen's Gift to you:A free test run of the PXT Select psychometric assessment tool http://www.optimusperformance.ca/PXT_Select/#introSummary:For more than 25 years, Stephen Goldberg has been assisting companies in hiring the best person for the job by taking the guesswork out of hiring. Utilizing the PXT Select assessment tool, he provides the data to select the best person for the job, not just the most skilled. Having the right person in the job enables the organization to deliver both the quantity and quality of products and services expected by customers. Stephen grew up working in a successful family business and went from weekend order picker to director of sales. Along the way he discovered his love of learning and his interest in people and business. This led him to transition into the work he does today, working directly with business owners of companies from 10-200 employees.Learn more here: http://www.optimusperformance.ca
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    10 mins

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