In this episode, we unpack the crucial lesson we wish we’d learned earlier in our photography careers, charging not only for our time but also for the rights to use the assets we create. Too often, photographers hand over images or videos, unknowingly leaving clients free to profit while missing out on fair compensation. We dig into the art of licensing, attempting to simply explain how fees vary based on factors like company size, asset usage, and licensing duration, and why it’s essential to clarify that you retain ownership of your work. We also tackle strategies for educating clients, making it clear there’s a difference between paying for your time and paying for the right to use your assets commercially. Lastly, we weigh the benefits of separating time and licensing into clear line items versus presenting clients with a single bundled fee.

Expect to learn:

- why you'll never go back to the old way of just billing only for your time
- how to develop a tailored and adaptive approach to pricing licensing fees
- that licensing sounds more complicated than it really is and that you're capable
- how to get your clients to understand why they pay for your time and licensing
- the proper duration to license your photos (1 year, 3 years, forever, etc.)

Book a one time virtual 30 minute 1-on-1 session with Aaron or Seth entirely for FREE by using the code "FREETRIAL" at checkout: https://thephotographermindset.com/products/60-minute-virtual-1-on-1-session

Sponsor:

Thanks to WhiteWall for being our lead sponsor this episode! They're the top choice for photographers who want high-quality prints, with a variety of material options, and who want their work delivered fast in 9 days or less!

You can use the code TPMINDSET15 at checkout for 15% off! Valid until 12/31/24
https://www.whitewall.com/

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Thanks for listening!
Go get shooting, go get editing, and stay focused.

@sethmacey
@mantis_photography
@thephotographermindset

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