Subcultural

By: Intuit Mailchimp
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  • Summary

  • Hosted by comedian Alexis Gay with expert marketing commentary from Dr. Marcus Collins, Subcultural explores an array of niche, yet impactful communities. Covering topics from Maximalism to ASMR, we’ll investigate what drives subcultures, and uncover why understanding motivation matters when trying to reach specific audiences.
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Economics Marketing
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Episodes
  • My Life in Miniature: Cooking Tiny Food

    My Life in Miniature: Cooking Tiny Food
    Nov 19 2024
    Curious how tiny food baking went viral? “My Mini Bakes” shows that big things come in small packages, with 3 million TikTok followers and features on Italian TV cooking shows.
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    32 mins
  • Making Waves: A Deep Dive into the World of Open Water Swimming

    Making Waves: A Deep Dive into the World of Open Water Swimming
    Nov 12 2024
    Why are more people diving into chilly waters all year round? Meet Annabel Médard, an open water swimming enthusiast who shares her perspective on the joys and benefits of swimming in nature, and the communities that have formed around the open water (218 characters)
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    28 mins
  • Storytelling as Archaeology: Alternate Reality Gamers

    Storytelling as Archaeology: Alternate Reality Gamers
    Oct 30 2024
    How do Alternate Reality Games use storytelling to explore mental health challenges? Eveghost, creator of "Under the Surface," shares insights into blending fiction with reality to raise awareness.
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    33 mins

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