Episodes

  • Live Demo: Organizational Structure - How to Build Effective Teams within an Organization

    Live Demo: Organizational Structure - How to Build Effective Teams within an Organization
    Sep 30 2024
    Welcome back to Strategic Counsel by ForthRight Business! Looking for Marketing Smarts? You’re in the right place. After almost 4 years of helping to make you savvier marketers, we decided to broaden this podcast to include more business-oriented topics that will make you savvier business leaders. In this episode of Strategic Counsel (or Strat Counsel for short), we do a Live Demo on organizational structure - where we replicate what we often do with clients. This scenario involves a marketing team within an organization who asked for our help finding the best organizational structure for their future. Hear the pros and cons of the existing team, where they can find help in terms of marketing strategy, how to decide what roles are most valuable to the team and what roles can be eliminated or outsourced, how to find team members with a willingness to learn, and “Third Wall” insights and takeaways throughout. And as always, if you need Strategic Counsel, don’t hesitate to reach out to us at: ForthRight-People.com. FACEBOOK https://www.facebook.com/forthrightpeople.marketingagency INSTAGRAM https://www.instagram.com/forthrightpeople/ LINKEDIN https://www.linkedin.com/company/forthright-people/ RESOURCES https://www.forthright-people.com/resources VIRTUAL CONSULTANCY https://www.forthright-people.com/shop
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    26 mins
  • How to Do Yearly Strategic Planning and Get the Results You Want

    How to Do Yearly Strategic Planning and Get the Results You Want
    Sep 24 2024
    Welcome to Strategic Counsel by ForthRight Business! Looking for Marketing Smarts? You’re in the right place. After almost 4 years of helping to make you savvier marketers, we decided to broaden this podcast to include more business-oriented topics that will make you savvier business leaders. In this first episode of Strategic Counsel (or Strat Counsel for short), we take you through how to nail your yearly strategic planning process - so you actually get the results you want. Hear how to actually get your team excited about strategic planning, the biggest mistakes companies make with strategic planning, the best format for strategic planning sessions, how to make sure everyone’s voices can be heard, and how much food and drink should be involved. Remember, Strategic Counsel’s only effective if you put it into action. And as always, if you need Strategic Counsel, don’t hesitate to reach out to us at: ForthRight-People.com. FACEBOOK https://www.facebook.com/forthrightpeople.marketingagency INSTAGRAM https://www.instagram.com/forthrightpeople/ LINKEDIN https://www.linkedin.com/company/forthright-people/ RESOURCES https://www.forthright-people.com/resources VIRTUAL CONSULTANCY https://www.forthright-people.com/shop
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    28 mins
  • Trailer - Strategic Counsel by ForthRight Business

    Trailer - Strategic Counsel by ForthRight Business
    Sep 24 2024
    Welcome to Strategic Counsel by ForthRight Business! Looking for Marketing Smarts? You’re in the right place. After almost 4 years of helping to make you savvier marketers, we decided to broaden this podcast to include more business-oriented topics that will make you savvier business leaders. Stay tuned for honest, direct, and unconventional conversations on how to successfully lead and operate in business. In this Trailer, hear the background behind Strategic Counsel by ForthRight Business (or Strat Counsel for short), where the name came from, what to expect with ForthRight Business, the main topics to expect in this podcast going forward, and how to know if this podcast is for you. Make sure to reach out if you have any topic ideas for future episodes! And as always, if you need Strategic Counsel, don’t hesitate to reach out to us at: ForthRight-People.com. FACEBOOK https://www.facebook.com/forthrightpeople.marketingagency INSTAGRAM https://www.instagram.com/forthrightpeople/ LINKEDIN https://www.linkedin.com/company/forthright-people/ RESOURCES https://www.forthright-people.com/resources VIRTUAL CONSULTANCY https://www.forthright-people.com/shop
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    10 mins
  • Quick Hits: The Art of Respectful Debate: 4 Ways to Disagree without Being Contentious

    Quick Hits: The Art of Respectful Debate: 4 Ways to Disagree without Being Contentious
    Sep 19 2024
    We encourage respectful debate. It has an ability to pull different POVs, expertise, and beliefs – and that can be a great thing for your business. You can disagree without being contentious by knowing when you are being objective or subjective and not letting it get personal. Catch the full episode here.
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    17 mins
  • How to Position Your Brand to Move Your Business with Kathy Guzmán Galloway, The Clarity Wizard

    How to Position Your Brand to Move Your Business with Kathy Guzmán Galloway, The Clarity Wizard
    Sep 17 2024
    Brand positioning can be a key strategic generator of business. In fact, it’s what we’ve built our business around at ForthRight People. But what exactly is your brand positioning? It comes down to what your brand is, why is it different, and why do customers want you. We wanted you to learn from a true “wizard” when it comes to brand positioning, so we welcomed on Kathy Guzmán Galloway. She’s The Clarity Wizard, who helps brand owners gain clarity with brand positioning. Make sure to grab her brand positioning templates at TheClarityWizard.com/Podcast And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com. FACEBOOK https://www.facebook.com/forthrightpeople.marketingagency INSTAGRAM https://www.instagram.com/forthrightpeople/ LINKEDIN https://www.linkedin.com/company/forthright-people/ RESOURCES https://www.forthright-people.com/resources VIRTUAL CONSULTANCY https://www.forthright-people.com/shop
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    1 hr and 4 mins
  • Quick Hits: 4 Tips for Building an Impactful Brand Toolkit

    Quick Hits: 4 Tips for Building an Impactful Brand Toolkit
    Sep 12 2024
    An impactful brand toolkit is one of the most important things you can create for your business. But it’s not just the logo, font, and colors – it’s MUCH more than that. We’ve done some version of a toolkit for nearly every client we’ve had onboard since the inception of ForthRight People, and are super passionate about its role in bringing your brand to life. Make sure you listen to the full episode here.
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    17 mins
  • Transitioning from a Rainmaker to an Architect of Your Business with Bradley Hamner, BlueprintOS

    Transitioning from a Rainmaker to an Architect of Your Business with Bradley Hamner, BlueprintOS
    Sep 10 2024
    Going from the doer to the orchestrator can take your business to the next level. But it’s not the easiest thing in the world to do. It involves putting the right systems and processes in place, creating your vision, building your team, and performing a mindset shift. We wanted you to learn from one of our favorite business architects, so we welcomed on Bradley Hamner. He’s the Founder of BlueprintOS, a Keynote Speaker, and the Host of the Above The Business podcast. And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com. FACEBOOK https://www.facebook.com/forthrightpeople.marketingagency INSTAGRAM https://www.instagram.com/forthrightpeople/ LINKEDIN https://www.linkedin.com/company/forthright-people/ RESOURCES https://www.forthright-people.com/resources VIRTUAL CONSULTANCY https://www.forthright-people.com/shop
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    1 hr and 13 mins
  • Quick Hits: 4 Ways to Transform Your Digital Presence with Shamir Duverseau, Smart Panda Labs

    Quick Hits: 4 Ways to Transform Your Digital Presence with Shamir Duverseau, Smart Panda Labs
    Sep 4 2024
    How do you transform your digital presence to reinvigorate your livelihood and drive results for your business? This Quick Hit covers diversifying your content and prioritizing the experience. Join us and Shamir Duverseau. He’s the Co-Founder, Managing Director, and Chief Strategist of Smart Panda Labs, a digital experience agency that helps you drive greater revenue and create a better post-click digital experience. Catch the full episode here.
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    26 mins