Storytelling For Social Impact EP5: Master Your Media Transform Your Life with Jodie Jackson

In this episode of the Storytelling for Social Impact podcast, your host Ravinol Chambers dives deep with Jodie Jackson, author and founder of the News Literacy Lab, on how to navigate the overwhelming digital media landscape.

They discuss avoiding common pitfalls in storytelling, the impact of media on mental health, and practical strategies for managing one's media diet.

Jodie shares insights on the importance of balancing negative news with positive, solution-focused journalism, and introduces her course 'Master Your Media, Master Your Mind'.

The discussion emphasizes the need for awareness, the benefits of slow journalism, and the significance of choosing and curating media content that empowers rather than drains the audience.

The importance of understanding biases and maintaining humility in knowledge is highlighted, aiming to help listeners take control of their media consumption for improved well-being.

00:00 Welcome to Storytelling for Social Impact

00:46 Introducing Jodie Jackson

01:35 The Impact of News on Mental Health

03:05 Understanding the Negativity Bias

05:20 The Power of Solutions Journalism

09:17 Challenges in Journalism and Audience Engagement

24:36 Hope as a Tool for Storytelling

29:44 Practical Tips for Media Consumption

32:05 Positive Storytelling in Media

32:35 Sponsor Message: Be Inspired Films

34:06 Balancing Media Consumption

35:22 Master Your Media, Master Your Mind

36:37 The Impact of Media on Wellbeing

39:24 Practical Tips for Managing Media Diet

48:57 The Concept of Slow News

54:14 Navigating Media Bias and Perspectives

58:26 Final Thoughts and Takeaways

Jodie Jackson

Jodie's Website

@masteryourmind_withjodie on Instagram

Jodie Jackson is an impactful author, international speaker and an innovator in the world of media literacy. Her powerful book, "You Are What You Read: Why Changing Your Media Diet Can Change the World" has contributed to a widespread movement towards a more constructive media. As the founder of the News Literacy Lab, Jodie has spearheaded initiatives that build mental health into media literacy. Her programs, especially "Navigating News, Nurturing Hope," equip students with the tools to become reliably informed about the world as well as feel empowered to take action within it.

• The Week UK | All you need to know about everything that matters - Slow news weekly
• The Conversation UK is your most reliable trusted news. Written by academics. - Great source of news with a bit more depth
• Why Slow Journalism Matters | Delayed Gratification - Check out this site for slow journalism
• Balanced News site with views from all sides - Balanced News site with views from all sides
• Master Your Media, Master Your Mind | Online Course for Mental Health - Check out Jodie's latest course

Storytelling For Social Impact EP4: Rewriting Life’s Script: Unlocking Potential Behind Bars with Simeon Quarrie

In this episode of 'Storytelling for Social Impact,' host Ravinol speaks with Simeon Quarrie, an award-winning entrepreneur, global speaker, filmmaker and founder of VIVIDA, about using storytelling for social change.

Simeon chose SDG16 'Peace, Justice and Strong Institutions' as well as SDGs 4 and 10 "Quality Education' and 'Reduced Inequalities' respectively.

They discuss Simeon's transformative work with young offenders in prisons, emphasizing the power of storytelling to help them reframe their lives and see new possibilities. The dialogue also covers the 'In Your Shoes' program, which uses immersive storytelling to promote diversity and inclusion in the workplace.

Through personal anecdotes and examples, they explore the importance of empathy, understanding different lived experiences, and the potential for immersive storytelling to drive meaningful social impact beyond just words.

00:00 Introduction to Storytelling for Social Impact

00:34 Meet Our Guest: Simeon Quarrie

01:25 Exploring Storytelling in Prisons

02:46 Transformative Experiences in Youth Prisons

04:39 Empowering Young Offenders Through Filmmaking

08:07 The Power of Storytelling in Rehabilitation

11:12 Building Connections and Changing Perceptions

14:01 Challenges and Insights from Working with Youth Offenders

21:03 Reframing Stories and Creating New Futures

30:56 Exploring Storytelling Structures

31:28 The Hero's Journey in Battle Scenes

33:07 Shorter Stories Within the Whole

33:59 Reframing Personal Stories for Growth

34:49 Engaging Youth Through Storytelling

35:43 Harnessing the Power of Story

37:22 Diversity and Inclusion: In Their Shoes

40:35 Crafting Characters for Empathy

43:57 Understanding Lived Experiences

54:57 The Power of Curiosity and Respect

01:00:23 Think, Feel, Act: A Framework for Change

01:01:55 Final Thoughts and Reflections

Simeon Quarrie

@simeonquarrie on Instagram

Simeon's Website

Award Winning Storyteller, Technologist, and Empathy Builder. Simeon Quarrie, founder of VIVIDA, is a respected industry leader merging storytelling, technology, and innovation to drive societal change. As the founder of VIVIDA, he has developed unique approaches to building empathy within organisations, such as the transformative initiative ‘In Their Shoes’. Using immersive technology and storytelling, Simeon enables individuals to experience life from the perspective of a person of Black heritage, driving powerful behavioural change working with organisations like HSBC and the Civil Service. With his unwavering passion for progress and steadfast dedication to making a difference, Simeon Quarrie has emerged as an undeniable force in the industry. His work continues to inspire, educate, and challenge the status quo, cementing his legacy as a true industry leader.

Storytelling For Social Impact EP3: The $1 Billion Joke That Changed The Face Of Men's Health with Mark Leruste

In this episode, host Ravinol welcomes Mark Leruste, founder and CEO of Storycast, to explore the profound impact of storytelling on social causes.

Mark chose SDG3 'Good Health & Wellbeing' with a particular focus on Men's Health sharing insights from his time as Country Director at Movember.

Mark recounts his journey from creating a viral video resume to spearheading Movember's European efforts, emphasizing the pivotal role of personal storytelling in marketing and advocacy.

The discussion covers the alarming statistics around men's mental health, the societal hesitations men face in seeking help, and Movember's transformative approach using moustaches to raise awareness and funds.

You will learn how Movember went from a fun joke amongst friends to a global health initiative, raising over $1 billion, and some of the complexity of implementing disruptive campaigns and shifting masculine ideals.

They also delve into personal reflections on politics, empathy, and the importance of sharing personal stories for leadership and personal growth, drawing insights from both historical and modern advertising campaigns.

Through personal anecdotes and case studies, Mark and Ravinol underscore the liberating and impactful nature of embracing and sharing one’s authentic stories to make a difference.

00:00 Introduction

00:45 Meet Mark Leruste: Storytelling Expert

02:17 Mark's Journey with Movember

05:13 The Power of Personal Stories

07:50 Shocking Statistics on Men's Health

11:09 Challenges Men Face in Seeking Help

16:40 Movember's Origin Story

22:17 Successful and Unsuccessful Campaigns

30:13 Gillette's Take on Modern Masculinity

32:17 Exploring Gender Roles and Masculinity

34:19 The Impact of Controversial Campaigns

35:05 Self-Awareness and Personal Growth

35:24 Reflecting on Historical Contexts

37:30 Debating Participation Trophies

39:28 Understanding Political Perspectives

43:53 The Power of Personal Stories

56:58 The Importance of Authenticity

01:03:22 Conclusion and Final Thoughts

Mark Leruste

Mark is a leadership and communication expert, bestselling author of Glow in the Dark (Hachette UK), award-winning host of The Unconventionalists® podcast and former 7-figure fundraiser. He is on a mission to empower impact-driven leaders who are looking to positively influence their audience, learn how to use their voices to drive change and create real impact in the world. Mark believes every leader has an obligation to use their position and influence to make the world better. That’s why his big hairy audacious goal is to help one million entrepreneurs and business leaders impact the world with their story.

Mark's Website

• Glow In The Dark Book - Mark's great book on how sharing your personal story can transform your career and change your life.
• Be Inspired Films - Purpose Driven Video Production Company - Award-winning social-purpose Video Production Agency bringing out the heart in stories that matter. We make creative content for ambitious clients that inspires the optimism and bravery needed to solve the world’s biggest challenges.
• Gillette Advert: 'We Believe The Best Men Can Be' - Ravinol and Mark discuss the controversial Gillette advert on the changing face of masculinity.
• Nike Advert 2024: Winning Isn't For Everyone - Mark shares his thoughts on Nike's 2024 Advert which asks 'Am I A Bad Person?'...