Have you ever wondered about the magic behind those top search results when you type "XYZ near me"? Spoiler alert: It's all about those Google Reviews!

I was recently in a committee meeting for my local business association and we were talking about to how to highlight members. “Could we ask them to share reviews with us and then we share them on social media?”

This stopped me in my tracks because what good is that?


We should be encouraging people to leave Google reviews of our member businesses.


I had to remind the committee members (all lovely, incredible business people) that the value of a Google Business Review is much higher than us sharing it around our social media profiles.

This week, we’re diving into the WHY of Google Reviews, and how to incorporate them in a non-icky way in your social media strategy.

Episode Highlights:

• Importance of Google reviews for local SEO and online reputation.

• Strategies to capture Google reviews without feeling pushy.

• Significance of responding to both positive and negative reviews.

• How to leverage customer reviews for social media content.

• The correlation between the number of reviews and local search visibility.

Love our podcast? Please leave us a review on Apple Podcasts or wherever you listen. Your feedback helps us grow and reach more listeners!

Resources:

Schedule a Strategy Session - https://heidischmidtcreative.hbportal.co/public/664fa7b4b1ee43002b756f3e

Get Your Online profiles audited - https://www.heidijschmidt.com/social-audit

Drop a question or a review! We love getting feedback from our listeners!

Connect with me:

Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn - https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

Are you tired of aimless scrolling and muddled marketing strategies?

Do you want to create more purposeful content that attracts more engagement and drives real results for your business?

This week, we’re joined by social media strategist and author Peg Fitzpatrick to talk about content creation for small businesses.

We dove deep into the power of purposeful content creation, balancing educational and entertaining posts, and the crucial role of email lists for small businesses. We also covered platform evolution, using social media for client acquisition, and staying realistic with your social media goals.

Tune in to learn how to transform your social media presence from random to remarkable, attracting more engagement and driving real results for your small business.

Episode Highlights

• The importance of creating content with a clear purpose. Ensure your content addresses specific goals, such as entertaining, providing help, or answering common questions.

• How to address your audience’s pain points and needs rather than just seeking to fill your timeline.

• Why it’s important to mix educational, entertaining, and lighter content with sales-driven posts for a well-rounded social media presence.

• Understanding how social media platforms like Facebook and Instagram have changed, and adapt your strategy accordingly.

• Why building an email list is crucial with actionable tips on growing your list using lead magnets, in-person methods, and regular reminders through social media.

• How to set achievable social media goals and avoid getting caught up in vanity metrics.

About Peg

Peg Fitzpatrick is a social media strategist, author, and speaker who has worked with top brands like Canva, Audi, Motorola, Kimpton Hotels, and TJ Maxx. As the author of The Art of Small Business Social Media: A Blueprint for Marketing Success, Peg is passionate about empowering small business owners and entrepreneurs to grow their online presence with purpose-driven social media strategies. With over a decade of experience, she’s helped businesses create impactful digital content, build authentic connections, and stand out in saturated markets. Peg's expertise and actionable insights provide practical tools for thriving in today’s dynamic social media landscape.

Connect with Peg

• Instagram
• Pinterest
• TikTok
• Youtube
• Website

Resources Mentioned:

• "The Art of Small Business Social Media A Blueprint for Marketing Success" - Coming in November!

• Schedule a Social Media

Drop a question or a review! We love getting feedback from our listeners!

Connect with me:

Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn - https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

Are you struggling to make an impact on social media?



Do you find yourself obsessing over likes and followers while burning out on content creation?

Let’s talk about how to overcome these challenges.

In this episode of Stop the Scroll, Heidi is spilling the secrets to shifting your mindset for a more rewarding and sustainable approach to digital marketing. She shares her insights on overcoming limiting beliefs, celebrating small victories, and maintaining authenticity in your digital marketing efforts. This episode is packed with valuable advice for business owners and marketers looking to optimize their social media presence and achieve long-term success.

Episode Highlights:

• Importance of shifting focus from vanity metrics to meaningful measures of success

• Celebrating small victories and viewing social media marketing as a long game

• Practical tips for managing expectations and avoiding burnout

• Overcoming the comparison trap and focusing on your unique journey

• The value of authenticity and connecting with your audience. By detaching their sense of success from immediate outcomes and instead celebrating incremental progress, businesses can build a more sustainable and less stressful approach to their marketing strategies.

If you love this episode, share it with a friend or leave a review!

Resources Mentioned:

• Heidi Schmidt Creative on Instagram - https://www.instagram.com/heidischmidtcreative

• Schedule a Social Media Strategy Session - https://heidischmidtcreative.hbportal.co/public/664fa7b4b1ee43002b756f3e

• Get a social media audit of your own social media accounts - https://heidischmidtcreative.hbportal.co/public/socia-media-audit/1-Basic_Client_Info

Drop a question or a review! We love getting feedback from our listeners!

Connect with me:

Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn - https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com