On this episode of Just Press Record, I bring together two fascinating guests who've never met but share an uncanny ability to transform audiences through their work - Josh Spector and Dennis Moseley-Williams. Josh ( @JoshSpectorVideos ) has built his career helping people get clients from their content, running a wildly successful daily newsletter "For The Interested" and coaching creators on growing their audiences. Dennis ( @seriousshift ), a keynote speaker and author, helps turn brands into cults by making CEOs into charismatic leaders and services into memorable experiences. Watch as these two masters of audience engagement discover their shared philosophies on authenticity, the power of word choice, and why "don't be boring" might be the cardinal rule of business. From Seth Godin's influence to surprising stories about Norm MacDonald, this conversation weaves through fascinating territory about what it means to truly connect with and transform an audience. We explore: Why the smallest viable audience might be better than mass appeal The importance of being true to yourself in business How comedians perfect their craft and why it matters for business Why self-promotion can be a selfless act The art of charging what you're worth Whether you're a creator, business leader, or someone interested in the psychology of audience engagement, this conversation offers valuable insights on how to matter more to the people who matter most. Subscribe to Cultish Creative for more conversations that make curiosity a habit.