Spin Unspun

By: Instinctif Partners
  • Summary

  • Spin Unspun is the ultimate podcast for leaders seeking a competitive edge in the world of corporate affairs. Join us as we delve into the minds of influential leaders and industry experts who have harnessed the power of strategic influence to propel their organisations to new heights. Through in-depth interviews and engaging discussions, we uncover the strategies, tactics, and mindset required to navigate the complex web of corporate affairs and communications. Hosted by Instinctif Partners, strategic reputation advisors, partnering with our clients to navigate change.
    Copyright 2022 All rights reserved.
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Episodes
  • Inside the World of Corporate Affairs at Mars
    Mar 26 2024

    Chris Dugmore, Corporate Affairs Director at Mars Food & Nutrition Europe, discusses the strategies, challenges, and evolution of corporate communication within this global powerhouse.

    Key takeaways:

    1. Navigating Diversity: Discover how Mars effectively navigates diverse cultures, segments, and geographies, ensuring cohesive communication strategies across the board.
    2. Purpose-Driven Leadership: Explore the integral role of purpose-led leadership in shaping Mars' corporate affairs initiatives, reflecting a commitment to sustainability, ethics, and innovation.
    3. Strategic Coordination: Gain insights into the meticulous coordination efforts undertaken to ensure alignment across global markets, segments, and corporate messaging.
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    32 mins
  • Revolut’s Head of Corporate Communications on Communicating Trust and Innovation
    Feb 13 2024

    We’re joined by Michael Bodansky, Head of Corporate Communications at Revolut, to explore his journey from agency life to in-house corporate communications. Drawing from his diverse background at agencies like Ogilvy and Freud's, Michael shares valuable insights on the evolving role of corporate communications in today's fast-paced business environment.

    Key Takeaways:

    • Discover the parallels between advertising planning and corporate communications, and how understanding human behaviour is essential in both fields.
    • Gain insights into the differences between agency and in-house environments, and the importance of depth versus breadth in communications.
    • Explore Revolut's focus on innovation and trust, and how these pillars drive their communication strategy.
    • Learn about the challenges and opportunities of engaging with investors while maintaining transparency and clarity in communications.
    • Get practical tips for recruitment and building a strong corporate culture based on values and collaboration.
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    29 mins
  • Rachel Garstang of Grosvenor on the Power of Finding Your Champions
    Jan 23 2024

    Rachel Garstang, Head of Corporate Communications and Stakeholder Engagement at Grosvenor, shares insights into the renowned urban property portfolio, including managing iconic spaces like London's Mayfair and Belgravia.

    Rachel shares her strategic approach to demonstrating the business's soul and addressing societal expectations through compelling storytelling.

    Discover the significance of locations like Grosvenor Square and the business's commitment to long-term stewardship in the ever-evolving real estate landscape.

    Connect with hosts Damian Reece, and Jeremy Durrant.

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    25 mins

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