Sound Business

By: Julian Treasure
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  • Summary

  • Sound affects almost every aspect of your business, for good or for ill. If you start to design with your ears as well as your eyes, you can transform the effect of your branding or marketing programmes, physical spaces and customer and staff experiences… and yet still today most business simply ignore the power of sound.Each week, we’ll be posting a new show exploring how you can use sound to improve your business results focusing on two critical themes: sound in communication, and sound in physical spaces. This podcast will give you invaluable insights, as well as practical hints and tips, that’ll help you to release the positive power of sound.
    Copyright 2021 Sound Business
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Economics Marketing
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Episodes
  • 15 – The Sound of the Universe

    15 – The Sound of the Universe
    Jul 20 2021
    Professor Mark Whittle is a Professor of Astronomy at the University of Virginia and has been part of their academic team since 1986. He specialises in stars, galaxies, cosmology, solar systems, and various observation techniques. His research focuses on the nuclear activity in galaxies and uses radio and optical telescopes. Mark is also fascinated with the different sounds the universe makes, studying sound waves that were emitted billions of years ago and weaving them together to know what that part - and time - of space sounded like. Mark joins me today to discuss what space - and some of its heavenly bodies - sound like. He shares his deep fascination with the sound of the universe and how sound can be heard in space. He explains what we would hear given the opportunity to be at the centre of the sun or near a gas cloud millions of lightyears away. Mark also describes some of the recent discoveries in space sounds and what the Big Bang would have sounded like. "There’s another way of contacting the universe - and that is through sound. There are various places in space where genuine soundwaves move." Professor Mark Whittle This week on the Sound Business Podcast: ● Mark's fascination with the creation and evolution of the universe● How sound can be heard in the emptiness of space● What certain heavenly bodies sound like● The various global modes that the heavenly bodies emit● What we would hear if we were in the centre of the sun or a gas cloud● Recent discoveries in space sounds and what they sound like● What black holes sound like and why space "wiggles"● The role of sound in the Big Bang and what we would have heard● The boundaries of space and how it gives notes in the cosmic sounds● How light emits pressure and contributes to space sound waves Connect with Professor Mark Whittle: University of Virginia College and Graduate School of Arts and Sciences Boosting Business Success with the Power of Sound Thanks for tuning into this week’s episode of Sound Business. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts. Be sure to share your favourite episodes on social media to help us reach more listeners, like you. Be sure to share your favourite episodes on social media to help us reach more listeners, like you.
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    44 mins
  • 14 – Hanging on the Telephone

    14 – Hanging on the Telephone
    Jul 1 2021
    We’ve all been at the end of a phone call that seems to never run out of automated responses. No matter what we do, we keep getting a computer to tell us their lines are busy, which feels like their customer service representatives would rather do something else than help with our queries. Some of us have an endless thread of patience, others not so much. While the former leads to business or profits, the latter leads to losses, and companies are losing a lot of money due to customers just hanging up out of frustration. In this episode, I discuss how your robotic call handling systems may be costing your company significant amounts of money. I share the best and worst practices when it comes to utilising a call handling system and explain how to make sure your customers don’t end up feeling frustrated by the time they reach a representative. I describe some of the reasons why scripts should be thrown out the window and why you should train your agents to respond like actual human beings. I also share the risks of setting up a call centre overseas and why I don’t recommend playing music over the telephone. "Never compromise on the quality of a call."Julian Treasure This week on the Sound Business Podcast: ● Why the telephone loses more business than any other in the world● The best and worst ways to hang up phones● What call handling systems are and why are they generally bad systems● How to give people genuine service to let them feel ‘looked after’ during a phone call● Why call handling systems should always offer a human alternative● The ideal call handling system every company should have for their clients● The problems that can happen when a company uses a call centre overseas● Scripts and why you should train people to respond off-script instead● Why playing music over the telephone is a bad idea Boosting Business Success with the Power of Sound Thanks for tuning into this week’s episode of Sound Business. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts. Be sure to share your favourite episodes on social media to help us reach more listeners, like you. Be sure to share your favourite episodes on social media to help us reach more listeners, like you.
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    13 mins
  • 13 – The World’s Favourite Sound

    13 – The World’s Favourite Sound
    Jun 8 2021
    In all my years of working with sound, I’ve only ever encountered one person who disliked birdsong. The birds have been on Earth far, far longer than we have, so it’s no surprise that their songs affect us. Professor David Rothenberg is a distinguished professor of Philosophy and Music at the New Jersey Institute of Technology, a world-class Jazz clarinetist, and the author of the classic international best-seller: Why Birds Sing - which has been turned into a feature-length BBC TV documentary. Dr. Eleanor Ratcliffe is a Lecturer in Environmental Psychology at the University of Surrey who researches how our environment affects us from an emotional, cognitive, and behavioral viewpoint. David and Eleanor join me today to discuss the world’s favourite sound - bird song - and what the current research shows about its effects on human cognition and wellbeing. David shares his passion for creating music with the sound of nature and explains how birds make the sounds we hear from a physiological perspective. We discuss how the bird’s brain enables them to learn with sound and how even birds with small brains can produce beautiful music. We also discuss how hearing birdsongs can positively affect our mindset and how sound has enabled the evolution and survival of birds since prehistoric times. "People can build a whole world in their mind through memories and association based on just listening to one very small sound of a bird." Eleanor Ratcliffe This week on the Sound Business Podcast: The sound of birds and how they contribute to a healthy mindset The kind of birdsongs that can be pleasant without being distracting How many animals are capable of producing music How David determines which bird sound to play to Small bird brains and how they still manage to create beautiful sounds The part of the bird that allows them to make two sounds at the same time How a bird's brain allows them to learn with sound Is it only humans that perceive the harmonic series Did dinosaurs, being the ancestors of birds, also sing How sound enabled the evolution and survival of birds How birdsong affects humans Connect with Prof. David Rothenberg: Official Website Book: Why Birds Sing: A Journey Into the Mystery of Bird Song Connect with Dr. Eleanor Ratcliffe: Eleanor Ratcliffe on LinkedIn Boosting Business Success with the Power of Sound Thanks for tuning into this week’s episode of Sound Business. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts. Be sure to share your favorite episodes on social media to help us reach more listeners, like you. Be sure to share your favourite episodes on social media to help us reach more listeners, like you.
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    29 mins

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