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When innovation meets obsession you get: data-driven inventory strategies and… lawn care AI?"

Colby Joyner, VP of Growth at Liftkit.io and serial starter of “what’s next,” joins the Auto Collabs crew for a wide-ranging conversation about the current state of the automotive industry and where it’s headed. With 2025 shaping up to be a year of recalibration, Colby shares his thoughts on leveraging data for smarter inventory strategies and why dealers need to focus on building a solid foundation during these transitional times. From creating flexibility in merchandising to rethinking how vehicles are marketed across platforms, Colby’s insights highlight the importance of agility in a rapidly evolving space.

And if you think that’s all Colby’s been up to, think again. The self-proclaimed lawn care enthusiast reveals a side project that’s as innovative as it is niche: a conversational AI dedicated to solving lawn woes. Whether it's crafting smarter dealer solutions or the perfect turf, Colby brings his signature mix of precision and creativity to every endeavor.

Timestamped Takeaways:

0:00 Intro with Paul J Daly, Kyle Mountsier and Michael Cirillo

3:35 A Year to Build: Colby discusses why 2025 is a pivotal year for the auto industry to focus on preparation and foundational growth for future success.

10:10 Smarter Inventory Strategies: How dealers can leverage predictive analytics and data to optimize their inventory decisions and marketing efforts.

15:25 Platform-Specific Marketing: The importance of tailoring vehicle merchandising to specific third-party platforms for better engagement and ROI.

18:50 Solving the "Coming Soon" Problem: Colby’s take on speeding up photo uploads and improving vehicle presentation to eliminate unappealing placeholders.

22:25 Lawn Care AI, Anyone? Colby unveils his experimental AI that helps homeowners tackle lawn challenges with step-by-step guidance.

28:21 Creative Energy Fuels Innovation: A look at how entrepreneurial spirit drives fresh ideas in automotive and beyond.

Colby Joyner is the VP of Growth at LiftKit

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