• Solid Gold B2B Marketing Discussion with Korina Edwards and Holly Chen

  • Feb 7 2022
  • Length: 25 mins
  • Podcast

Solid Gold B2B Marketing Discussion with Korina Edwards and Holly Chen

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  • Summary

  • In this conversation, Korina Edwards and Holly Chen talk about brand, marketing, and growth. Hear about SEO and paid search, brand search, keyword bidding, the roles of different channels, and hiring growth and product marketers.


    Episode Outline

    [00:40] SEO and paid search

    [07:15] The channel mix

    [08:12] Brand search

    [12:28] Bidding on keywords

    [15:30] The role of a channel

    [17:08] Should companies hire growth marketers or product marketers first?


    Connect with Korina and Holly


    LinkedIn - Korina Edwards, Matter Made

    Twitter - Korina Edwards

    Matter Made Website

    Matter Made Growing Unicorns YouTube Channel


    LinkedIn - Holly Chen, ExponentialX

    Twitter - Holly Chen

    ExponentialX Website
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