Welcome to The Social Studies Show, where we dive deep into the intersection of advertising, culture, and creative careers. Today’s guest is Jason Brown—a visionary marketing executive, cultural curator, and champion for the next generation. With over two decades of experience at the crossroads of sports, media, entertainment, and technology, Jason has become an expert of innovation and cultural relevance. From leading marketing for iconic brands like Foot Locker, PepsiCo, and NTWRK, to guiding creators and legacy companies through his consultancy, JBRC Strategic, Jason’s influence is undeniable. Recognized as a Visionary Marketer that Matters by The Wall Street Journal and named to the Forbes Entrepreneurial CMO list, he’s a true trailblazer, community advocate, and driving force for progress. Join us as we explore Jason’s remarkable journey and uncover his insights on how advertising shapes culture and inspires the future.

On this episode of the Social Studies Show! Today, we’re thrilled to introduce David Mesfin - a visionary Creative Director at Innocean, specializing in automotive campaigns for Genesis, Hyundai, and Kia.

With over 15 years of expertise, he has orchestrated award-winning campaigns for major events like the Super Bowl, FIFA, and the NFL, launched global brands, and directed the acclaimed documentary Wade in the Water, a powerful exploration of Black surf culture that has earned worldwide recognition and distribution deals with Amazon, PBS and Comcast generating 163 million media impressions.

From leading dynamic teams to collaborating with C-suite executives, David’s career exemplifies innovation across digital, social, and experiential platforms."

The episode covers key aspects like pre-production, where careful preparation and balancing brand guidelines with creativity are essential. It explores the sacrifices often required to meet tight deadlines, along with the importance of time management to efficiently collaborate with clients and bring their vision—and products—to life. Viewers also gain insights into building a capable crew, a crucial element in executing complex shoots, and learn about the post-production process that adds the final polish to the campaign. Ideal for both aspiring and established creatives. Keeping it real and relatable, the show provides valuable lessons on producing impactful visuals while navigating the challenges of a fast-paced and competitive industry.