Mastering Modern Selling

By: Tom Burton Brandon Lee Carson V Heady
  • Summary

  • At Mastering Modern Selling, our mission is to equip you with the insights, strategies, and tools necessary to excel in the ever-evolving landscape of sales. Traditional sales approaches, marketing tactics, and lead-generation methods are becoming obsolete. In today's market, buyers dictate the buying process and have little patience for cold calls, email blasts, or aggressive sales tactics.

    In this new era of sales and marketing, success hinges on building meaningful relationships with prospects and buyers. We believe in leveraging the power of modern strategies, techniques, and technologies to foster these connections. This approach, often referred to as Modern Selling, encompasses leveraging digital and social channels to create demand and cultivate strong relationships with prospects, partners, and customers.

    By mastering Modern Selling, you and your team can enhance your visibility in the marketplace, establish yourselves as trusted advisors, accelerate pipeline growth and revenue, and position yourselves as the employer of choice in your industry.

    Join us on Mastering Modern Selling as we explore the principles, practices, and innovations driving success in today's sales landscape.

    © 2024 Mastering Modern Selling
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Episodes
  • MMS #104 - Unlocking the Power of Mentorship with Douglas Stewart: How to Take Control of Your Growth
    Sep 19 2024

    Mentorship is an active process you take charge of, with the support of others.

    In this episode of Mastering Modern Selling, Douglas Stewart shares his empowering approach to mentorship in the digital age, focusing on personal accountability and growth.

    Discover how to find the right mentors, accelerate your development, and transform your life.

    This inspiring conversation offers actionable advice for anyone seeking to unlock the full potential of mentorship.

    • The Modern Mentorship Mindset:


    Mentorship today is dynamic, leveraging diverse, informal connections through digital platforms like social media and podcasts to continuously learn and grow.

    • Personal Accountability:


    Mentorship requires proactive effort. Taking ownership of your development shifts the focus from waiting for mentorship to actively seeking guidance for personal growth.

    • Finding the Right Mentors:


    Clarifying your needs—whether career advice, personal growth, or specific skills—helps you find mentors who can contribute effectively. It's valuable to have multiple mentors across different areas.

    • Mentorship Myths:


    There’s no need for a perfect mentor. Doug stresses that mentorship can come from various people, and being active in the process with clear goals ensures mutual benefit.

    • Leveraging Mentorship for Fast Growth:


    Doug shares his experience of how deliberate mentorship choices accelerated his growth, and offers strategies for structuring your learning, setting milestones, and staying accountable.

    Doug Stewart's approach to mentorship is a game-changer.

    By shifting the focus from passively waiting for the right mentor to actively seeking guidance, you can significantly accelerate your growth.

    His story shows that mentorship isn't elusive—it’s something you can initiate and build into your life today.

    Don't miss out—your next big idea could be just one episode away!

    This Show is sponsored by Fist Bump
    Your prospecting partner to authentically fill your pipeline with ideal customers.

    Check out our Live Show Events here: Mastering Modern Selling Live Show

    Subscribe to our Newsletter: Mastering Modern Selling Newsletter

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    1 hr and 6 mins
  • MMS #103 - Mastering Leadership and Communication in Sales with Richard Vickers
    Sep 12 2024

    In this engaging episode of Mastering Modern Selling, Richard Vickers joins the hosts to explore the critical aspects of sales leadership, training, and personal growth.

    With a background in sales training and development at US Foods, Richard brings over 18 years of experience to the conversation.

    He discusses how effective communication, understanding personalities, and applying simple but powerful strategies can make salespeople more effective.


    • Communication and Personality Types:

    Richard highlights the importance of tailoring your communication style to the buyer’s personality using the DISC model.

    Understanding whether a client is Dominant (D), Influencer (I), Steady (S), or Conscientious (C) helps create more meaningful and impactful conversations.

    • Money Flows Where Needs Are Met:

    Richard emphasizes that successful sales hinge on understanding and meeting client needs.

    Sellers often get bogged down in systems or features when they should focus on solving the buyer’s problems.

    • The Power of Mock Conversations:

    Role-playing and mock conversations, according to Richard, help build confidence and prepare salespeople for real-world situations.

    By practicing in a "safe space," sellers can refine their approach before engaging with actual clients.

    • The Importance of Personal Branding:

    Richard encourages everyone, including more introverted personalities, to develop their personal brand.

    He shares strategies for leveraging social media and connecting authentically with your audience while staying true to your strengths.

    • Listening is Key to Sales Success:

    One of the most crucial skills in sales, according to Richard, is the ability to listen.

    By asking the right questions and truly hearing the client’s needs, sellers can build trust and create stronger connections.

    Don't miss out—your next big idea could be just one episode away!

    This Show is sponsored by Fist Bump
    Your prospecting partner to authentically fill your pipeline with ideal customers.

    Check out our Live Show Events here: Mastering Modern Selling Live Show

    Subscribe to our Newsletter: Mastering Modern Selling Newsletter

    Show More Show Less
    1 hr and 9 mins
  • MMS #102 - Scaling Success: Lessons from the Frontlines with Eric Watkins
    Sep 5 2024

    In this energetic episode of Mastering Modern Selling, we dive deep into sales innovation and modern practices with Eric Watkins, a dynamic sales leader who embraces contrarian thinking to redefine success in sales.

    Eric shares insights that challenge traditional sales strategies, focusing on the power of process, leadership, and differentiation.


    • Challenge the Status Quo in Sales

    Eric emphasizes the need to rethink outdated sales tactics that may not have ever worked.

    Sales leaders must be willing to dust off traditional methods and adopt new, innovative approaches tailored to today's buyer-centric market.

    • Value-Driven Discovery Calls

    Most discovery calls focus too much on the seller, leading to boring conversations.

    Eric advocates for value-driven discovery calls, where the focus is on the buyer's needs, not on selling, leading to more meaningful engagements.

    • Sales Processes Over People

    Eric argues that successful organizations are built on robust processes, not just hiring great salespeople.

    While talented salespeople are important, having a strong, scalable process ensures success, even with turnover.

    • Embrace Continuous Learning and Maturity Assessments

    Eric introduces his Sales Organization Maturity Assessment, a tool designed to help companies understand where they stand in terms of sales maturity.

    This assessment provides actionable insights on how to transition from a basic sales department to a high-performing sales force.

    • AI and Social Selling as a Necessity

    In a world increasingly driven by technology, Eric highlights the need for salespeople to embrace AI and social selling techniques.

    Sharing relevant content and engaging with prospects online are critical for establishing thought leadership and trust.


    Eric Wattkins brings a fresh perspective to modern sales, reminding us that sticking to outdated methods won’t get us where we need to go.

    By focusing on process, putting the buyer first, and embracing tools like AI and social selling, we can build a sales strategy that’s not only effective but sustainable.

    If you’re ready to challenge the norms and take your sales game to the next level, this episode is a must-watch.


    Don't miss out—your next big idea could be just one episode away!

    This Show is sponsored by Fist Bump
    Your prospecting partner to authentically fill your pipeline with ideal customers.

    Check out our Live Show Events here: Mastering Modern Selling Live Show

    Subscribe to our Newsletter: Mastering Modern Selling Newsletter

    Show More Show Less
    56 mins

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