Meet Duncan Alney, the visionary Founder and CEO of Firebelly Marketing, leading the charge in social media innovation. With a passion for problem-solving and client satisfaction, Duncan sets the vision and values for the company. He believes in the power of social media as the frontline of communication, where content, conversation, community, and commerce converge.

Here’s a glimpse of what you’ll learn:

• Learn about Firebelly Marketing and their expertise

• Explore the evolution of social media marketing for wineries and learn practical tips on tracking and measuring ROI

• Explore advice on KPIs and budget considerations for generating authentic, engaging content without extensive paid strategies

• Explore the concept of "lo-fi marketing"

• Learn why authenticity resonates with younger audiences and discover the performance metrics of highly produced versus authentic, relatable content

• Discover the potential of user-generated content (UGC) in elevating your winery's social presence

• Delve into innovative strategies for wineries to drive purchase intention and enhance brand loyalty

In this episode with Duncan Alney

Join us as we traverse the world of social media marketing for wineries. In today’s episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks is joined by Duncan Alney, Founder and CEO of Firebelly Marketing. We explore Firebelly's expertise in social media execution, particularly within the food and beverage industry.

Discover how you can transform your winery's online presence. From organic content creation to user-generated engagement, Duncan shares invaluable advice on maximizing ROI and navigating the complexities of social media marketing in the wine industry. Whether you're a boutique winery or a seasoned producer, this episode uncorks the secrets to leveraging social media for success.

Sponsor for this episode…

This episode is brought to you by Barrels Ahead.

Barrels Ahead is a wine and craft marketing agency that propels organic growth by using a powerful combination of content development, Search Engine Optimization, and paid search.

At Barrels Ahead, we know that your business is unique. That’s why we work with you to create a one-of-a-kind marketing strategy that highlights your authenticity, tells your story, and makes your business stand out from your competitors.

Our team at Barrels Ahead helps you leverage your knowledge so you can enjoy the results and revenue your business deserves.

So, what are you waiting for? Unlock your results today!

To learn more, visit barrelsahead.com or email us at hello@barrelsahead.com to schedule a strategy call.