Stop killing yourself trying to create content for every platform—repurpose and leverage what you already have. - Lyndsay Phillips

Talking to Lyndsay Phillips was a masterclass in transforming the way we think about podcasting. Lyndsay Phillips brought an incredible wealth of knowledge, showing how a single episode can be repurposed into an ecosystem of content that drives visibility, nurtures leads, and builds authority.

I was blown away by her strategies for turning podcast episodes into assets that not only extend your reach but also directly contribute to your business growth. It’s clear that repurposing isn’t just a nice-to-have—it’s a must for anyone serious about scaling their podcast and maximizing their impact.

Listening to Lyndsay, I realized how many opportunities I’ve missed by not fully leveraging my own content. From creating Instagram carousels and LinkedIn articles to building systems that save time and streamline the process, her approach has completely changed my perspective. What really stuck with me is how strategic and intentional repurposing can be.

If you’ve ever felt overwhelmed by the demands of content creation, this episode is a game-changer. It’s packed with actionable insights that I can’t wait to implement, and I know you’ll feel the same way.

• Niall Mackay

Key Takeaways:

Content Repurposing Strategies for Maximum ROI – Lyndsay explains how to repurpose a single episode into multiple assets, from YouTube videos to LinkedIn posts.

Why Solo Episodes are Critical for Building Authority – Solo episodes allow podcasters to connect with their audience and drive direct leads.

The Power of Setting Expectations with Guests – Lyndsay shares tips for getting guests to promote episodes by providing them with well-prepared assets.

Instagram Carousels: The Ultimate Mini Content Books – A swipeable format on Instagram that engages audiences while delivering bite-sized value.

How to Automate and Systematize Your Podcast Workflow – Niall and Lyndsay discuss creating a workflow that saves time and ensures consistent content distribution.

Chapters and Timestamps:

05:10 – Why Content Repurposing is a Must-Have Strategy
20:00 – Leveraging Solo Episodes for Business Goals
23:50 – Creating Guest Assets That Drive Promotion
29:10 – Automating and Systematizing Your Podcast Workflow
34:00 – Closing Remarks and Next Steps

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"A podcast isn’t just a tool for talking; it’s a platform to share stories that inspire, educate, and connect people." – Niall Mackay

Nina’s courage in embracing feedback, her openness to learning, and her unwavering dedication to amplifying women's voices made this episode a standout.

What really impressed me was her willingness to dive into the details, from improving her podcast's structure to sharpening her storytelling, all with the goal of creating something truly meaningful for her audience.

It’s a testament to how small yet intentional tweaks in podcasting can lead to massive transformations, and I know her listeners will feel the impact of her commitment.

– Niall Mackay

Key Takeaways
- The Power of Niche Podcasting : Narrowing your focus creates stronger audience connections.
- Equipment Matters for Sound Quality : Use dynamic microphones for home recordings to eliminate background noise.
- The Importance of a Clear Podcast Title : Make your title keyword-friendly and informative for better audience discovery.
- Crafting Listener-Centric Show Notes : Start with a captivating quote and personalize your notes for stronger engagement.
- The Role of Consistency in Branding : Ensure your podcast artwork and description align with your mission and values.

Chapters and Timestamps:

07:10 - Why Niche Matters in Podcasting
13:25 - Dynamic vs. Condenser Microphones
17:50 - Crafting a Strong Podcast Title
29:30 - Writing Listener-Centric Show Notes
45:15 - Building Consistent Branding
53:50 - The Impact of Small Adjustments

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Let my team and I save you the time and frustration it takes to edit a podcast. From start to finish, we can help you share your story with the world with minimum fuss and cost. – Niall Mackay, The Podcast Guy
Audio Episodes Edited for ONLY $27! Save $127!!

Need a stunning new logo for your brand? Or maybe a short animation?
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"The people that are going to consume your short form videos are probably a hundred to a thousand times more than the people who actually consume your content."

This episode was a real turning point for me. It made me realize just how powerful YouTube can be for podcasters—not just for video, but for reaching entirely new audiences in ways I hadn’t fully appreciated before. I used to think podcasts were strictly audio-only and that YouTube wasn’t the right platform for them.

But after diving deeper, I’ve come to see how short-form video content can amplify a podcast’s reach dramatically.

This episode reflects my journey of breaking old habits, adapting to new trends, and embracing the opportunities that YouTube offers to connect with more listeners.

• Niall Mackay

Key Takeaways

• Why YouTube for Podcasts Matters: YouTube is now the most popular platform for podcast consumption in the U.S., even for audio-only content.
• Creating Short-Form Content is Non-Negotiabl: Viral Shorts attract thousands of views and subscribers, even for niche topics.
• The Importance of Proper Thumbnails and Titles: YouTube thumbnails and titles need to be visually captivating and optimized differently from audio platforms.
• Repurposing Podcast Content Across Platforms: You can use short clips from podcast videos to boost visibility on Instagram, TikTok, and YouTube Shorts.
• How to Link Your Podcast to YouTube via RSS Feed: Using tools like Buzzsprout makes it seamless to connect your podcast episodes to YouTube.

Chapters & Timestamps

02:00 - Niall’s Journey to Podcasting Success
05:00 - Debunking Misconceptions About YouTube and Podcasts
26:40 - The Power of Short-Form Video Content
17:50 - How to Get Your Podcast on YouTube
20:00 - Tools for Optimizing YouTube Podcasts
33:40 - Lessons Learned: Embrace Imperfection

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Save Frustration. And time!
Let my team and I save you the time and frustration it takes to edit a podcast. From start to finish, we can help you share your story with the world with minimum fuss and cost. – Niall Mackay, The Podcast Guy
Audio Episodes Edited for ONLY $27! Save $127!!

Need a stunning new logo for your brand? Or maybe a short animation?
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“Don’t underestimate who you can get—leaders in their field want to share their expertise with a dedicated audience.” - Hugh Hiemstra

Talking to Hugh Hiemstra was truly a game-changer for me, both as a podcaster and someone who’s constantly looking for ways to improve the creative process. Hugh brought incredible insights into the power of curiosity and authentic questions in creating meaningful conversations. He emphasized how going into an interview with genuine interest—not just for the audience but for yourself—can lead to impactful episodes.

It’s a reminder that we don’t always have to position ourselves as experts but can instead approach each discussion as an opportunity to learn alongside our listeners.

Hugh also shared practical strategies for preparation, from leveraging AI tools like ChatGPT to involving his audience in shaping episode topics.

What struck me most was his advice about aiming high when it comes to guests—don’t underestimate who might be willing to join your show. His experiences with securing top-tier experts reminded me that podcasting is not just about content creation; it’s about connection, learning, and continuously improving to deliver value to your audience.

• Niall Mackay

Key Takeaways:

Strategic Guest Selection: Don’t underestimate your ability to secure top-tier guests—they’re often eager to share their expertise.
Listener Engagement: Conduct surveys to understand what your audience craves and plan episodes accordingly.
Efficient Use of AI: Tools like ChatGPT can streamline research and categorization, saving hours of prep time.
Tailored Introductions: Keep bios concise and relevant to the episode's theme to maintain listener interest.
Plan, but Stay Curious: While planning is essential, leaving room for spontaneous curiosity can lead to more authentic conversations.

Chapters and Timestamps

02:30 - The Origins of The Vet Vault
06:00 - Challenges of Planning in Podcasting
10:00 - Hugh’s Planning Process
20:30 - Leveraging AI for Episode Research
31:00 - Listener Engagement Strategies

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Save Frustration. And time!
Let my team and I save you the time and frustration it takes to edit a podcast. From start to finish, we can help you share your story with the world with minimum fuss and cost. – Niall Mackay, The Podcast Guy
Audio Episodes Edited for ONLY $27! Save $127!!

Need a stunning new logo for your brand? Or maybe a short animation?
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“It’s not about the beer anymore—it’s about the kind of meaningful conversations you’d have over a beer with a friend.”

This episode with Steve Holloway truly left me inspired and motivated. Hearing Steve’s journey from starting Between Two Beers in a Hamilton garage with no expectations to building an award-winning podcast with millions of downloads is the ultimate proof that with the right mindset and strategy, success in podcasting is within reach.

Steve’s insights into the behind-the-scenes effort it takes to craft compelling episodes and grow an engaged audience are invaluable for anyone in the podcasting space. His story is not just about success but about the love for storytelling and the dedication to showing up, even when the odds seem against you.

It’s an episode that reminds us why we do what we do as podcasters, and I couldn’t be more excited to share it with everyone.

– Niall Mackay

Key Takeaways:

• Start with a Purpose and Passion - Authentic conversations were the foundation of Between Two Beers. Passion fueled their growth despite no initial financial returns.
• Preparation is Everything - Extensive guest research and storyboarding led to a seamless listening experience. Great podcasts require behind-the-scenes effort.
• The Long Game in Podcasting - Building an audience requires patience, consistent content, and a strategic approach to social media and promotion.
• Monetization Comes Later - It took years before their podcast became financially viable. Reinvesting early profits into marketing and production was crucial.
• Leverage Media Partnerships - Collaborating with media outlets and crafting compelling press angles helped their podcast reach new audiences.

Chapters and Timestamps

03:00 - Steve recounts starting the podcast with his friend Seamus in a Hamilton garage.
07:00 - The importance of perseverance in podcasting and how their passion fueled them through challenging years.
09:00 - How meticulous research transformed their interviews into unforgettable storytelling experiences.
18:00 - Partnering with ACC and investing in social media to expand their reach.
24:00 - Steve discusses the financial realities of podcasting and reinvesting in growth
30:00 - The importance of identifying your niche and committing to long-term goals.
36:00 - Writing press releases to promote podcast episodes in news outlets.

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Save Frustration. And time!
Let my team and I save you the time and frustration it takes to edit a podcast. From start to finish, we can help you share your story with the world with minimum fuss and cost. – Niall Mackay, The Podcast Guy
Audio Episodes Edited for ONLY $27! Save $127!!

Need a stunning new logo for your brand? Or maybe a short animation?
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“In podcasting, it’s not about downloads; it’s about creating meaningful engagement.”

I talk with Harry Morton, founder of Lower Street Media, to explore the future of brand storytelling through podcasting. With over 7,000 episodes produced and high-profile clients like PepsiCo and Fidelity, Harry shares insider strategies for using podcasting to build brand credibility, boost audience loyalty, and attract high-quality leads.

Together, we dive into why podcasting is about more than just download numbers—it’s about creating meaningful engagement and forming emotional connections with listeners. Harry explains how narrative-driven podcasts can stand out, even in “dry” industries, by crafting unique experiences. If you're a brand, entrepreneur, or podcast creator looking to take your podcast to the next level, this episode is packed with actionable insights to help you make an impact.

Key Takeaways

• Understanding Podcast ROI Beyond Downloads – Discover why listen time and engagement are more valuable than download numbers.
• The Power of Storytelling in B2B Podcasts – Tips on creating emotional narratives in “dry” industries to increase listener engagement.
• Account-Based Marketing through Podcasting – Use your podcast to network with potential clients and create new business opportunities.
• Why Narrative-Driven Formats Outperform Interviews – The benefits of producing narrative-rich podcasts to differentiate your brand.
• Using Podcasts to Showcase Brand Creativity – How to build compelling audio stories for risk-averse industries like banking.

Chapters & Timestamps

02:00 - Harry’s Journey to Podcasting – From music production to launching Lower Street Media.
10:00 - Why brands should consider narrative-driven podcasting.
12:00 - Finding the emotional core in every story.
18:00 - How to pitch creative podcast ideas to conservative clients.
20:00 - Why listen time and engagement are the real metrics.
23:00 - Turning guests into clients through podcasting.

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Save Frustration. And time!
Let my team and I save you the time and frustration it takes to edit a podcast. From start to finish, we can help you share your story with the world with minimum fuss and cost. – Niall Mackay, The Podcast Guy
Audio Episodes Edited for ONLY $27! Save $127!!

Need a stunning new logo for your brand? Or maybe a short animation?
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I’ve been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more!

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Niall Mackay, The Podcast Guy, shares his journey from starting a podcast about Saigon in 2019 to running a successful, end-to-end podcast production agency.

Niall discusses the evolution of his podcast, including rebranding it to focus on Vietnam as a whole, and how he navigated significant challenges like the COVID-19 pandemic.

He emphasizes the importance of setting specific goals, learning to say no, and focusing on one's primary objective for achieving success.

Niall also shares insights on the most effective social media platforms and strategies for monetizing a podcast production business.

00:00 Introduction and Beginnings in Saigon
00:00 Rebranding and Expanding Beyond Saigon
00:00 Challenges and Pivotal Decisions During COVID
00:00 Refocusing and Setting Goals
00:00 Achievements and Recognition
00:00 Q&A: Social Media and Monetization
00:00 Q&A: Income and Final Thoughts

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Save Frustration. And time!
Let my team and I save you the time and frustration it takes to edit a podcast. From start to finish, we can help you share your story with the world with minimum fuss and cost. – Niall Mackay, The Podcast Guy
Audio Episodes Edited for ONLY $27! Save $127!!

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"Podcasting is a window to my world, and through it, I’ve met people I never imagined I’d connect with."

Niall Mackay sits down with Radim Malinic, a creative designer, best-selling author, and the host of Creativity for Sale, now called Mindful Creative. They explore Radim's journey from his initial struggles with podcasting to building a platform that has reached listeners in 85 countries. Radim shares how the medium of podcasting allowed him to extend his message beyond books, making authentic connections and gaining valuable insights from his guests. The conversation also highlights the importance of active listening and how Radim embraced unpredictability in interviews, using it as a tool for deeper storytelling.

Niall and Radim discuss the art of creating engaging podcast content, the power of in-person feedback, and the thrill of shaping a narrative that resonates with listeners worldwide. Radim emphasizes the impact podcasting has had on his professional growth and brand, offering practical advice for anyone looking to launch their own show. Whether you're an aspiring podcaster or a creative professional seeking inspiration, this episode is packed with insights on building a successful podcast and using it as a platform for growth.

Key Takeaways with Timestamps:

• The Power of Active Listening: Radim explains how learning to listen attentively transformed his interview style and deepened his conversations.
• Finding Your Voice in Podcasting: Radim shares his journey of going from self-doubt to confidently using his podcast to connect with a global audience.
• Embracing Imperfection: Niall and Radim discuss the importance of editing, letting go of perfectionism, and focusing on authentic storytelling.
• Building a Personal Brand Through Podcasting: Radim highlights how starting a podcast helped him position himself as an authority in the creative industry.
• Leveraging Podcasting for Business Growth: They explore how Radim’s podcast not only promoted his books but also opened new opportunities in public speaking and networking.

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Save Frustration. And time!
Let my team and I save you the time and frustration it takes to edit a podcast. From start to finish, we can help you share your story with the world with minimum fuss and cost. – Niall Mackay, The Podcast Guy
Audio Episodes Edited for ONLY $27! Save $127!!

Need a stunning new logo for your brand? Or maybe a short animation?
Whatever you need, you can find it on Fiverr.
I’ve been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more!

Book a call now!