• "Sketchbook Theo is the best Theo" with Theo Gibson, ECD at Joan Creative

  • Sep 16 2024
  • Length: 1 hr and 6 mins
  • Podcast

"Sketchbook Theo is the best Theo" with Theo Gibson, ECD at Joan Creative

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  • Summary

  • Theo Gibson, ECD of Joan Creative and visual artist Bank Moody, joins us from Joan's NYC office to share his Jedi-like wisdom around authentic artistic creation, and how it has served him during an award-winning advertising career, from his early days building a creative community in Toronto, Canada, to his current role and life in NYC.

    Our favorite stories:

    • How a friend's words, "sketchbook Theo is the best Theo," reminded him to re-prioritize making art with his hands
    • Intentionally curating your own inspiration; "our experiences shouldn't just stay with us"
    • Being a horror buff and Theo's favorite quote (and solid advice) from "Hellraiser"

    Big moments from doing the work:

    • Learning how to and the value of picking your agencies even as agencies are picking you
    • Straddling/pushing the line of safety to make good work
    • While others are focused on RTBs, KPIs, etc. focus on making the work resonate with those who are watching

    Career advice we'll live with:

    • Your own essence will inform the work better than the industry standard
    • If you haven't made anything in 2 years, it's on you, not the agency
    • Never think of it as a performance

    Find us us on Twitter, Instagram, and at The Bad Podcast dot com
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