• Skechers trainers – the power of serving one niche excellently

  • Sep 9 2024
  • Length: 4 mins
  • Podcast

Skechers trainers – the power of serving one niche excellently

  • Summary

  • Trainers. Not a market that is obviously a winner for new products. If a client came to me with the idea of launching trainers, the names "Nike" and "Adidas" would come to mind as fierce competitors. And yet here is Skechers, making waves with a new trainer. But not just any trainer. And not just competing for the mass market. No, Skechers has created and expanded a wonderful niche market for itself selling trainers to people with a very specific need. One that Michael can speak to from personal experience!
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