Helena Faustin is a Registered Nurse and content creator from New York City who has garnered an audience of millions by sharing her love and passion for cooking. As a mother of three, Helena inspires people with her massively popular food blog, That Nurse Can Cook, to get comfortable in the kitchen and cook delicious meals for their families.

In this episode she shares:

• The ways she stayed consistent in content creation, and why it paid off
• How she differentiated her physical cookbook, The Soul of Scotchie, from others on the market
• How she diversified her revenue streams to triple her income and surpass her nursing paycheck

Highlights include:

00:00 Intro

05:22 Finding a path in nursing

10:51 The goal of work-life balance

11:52 Cooking as an outlet

15:25 Intentional content creation

19:24 Unlearning the idea of creating perfect content

27:21 Diversifying revenue streams

33:38 Hiring a team for content creation

41:09 Revenue from YouTube & brand partnerships

43:42 Publishing a unique cookbook

49:59 Take control of your inner voice

52:30 Tips for entrepreneurs

Check out episode 440 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube

Links mentioned in this episode

• Helena’s Website: Https://www.thatnursecooks.com
• Helena’s Instagram: https://www.instagram.com/thatnursecancook/
• Helena’s TikTok: https://www.tiktok.com/@thatnursecancook
• Helena’s YouTube: https://www.youtube.com/@ThatNurseCanCook
• Grace Foods: https://www.instagram.com/gracefoods/
• Capcut: https://www.capcut.com/

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This week we have a special student spotlight featuring Hiwote Getaneh, an audio producer curious about human-centered, emotion-driven storytelling. We first met when she joined my Podcast Moguls accelerator program, and it’s been so awesome to follow her journey from working in social policy research, to growing her own podcast, to actually changing her career path to work in podcasting full time, to moving to Portugal to live and work full time, to now launching her Emerging Voices, a podcasting accelerator for aspiring creators who want to start a podcast that is unique to them and build their creative resilience along the way.

In this episode she shares:

• How identifying a niche audience transformed her podcast and entrepreneurial journey
• Her focus on helping first and second-generation immigrant women find confidence in their stories
• Balancing financial stability after leaving her full time job and moving abroad to Portugal

Highlights include:

00:00 Intro

03:00 From analyst to podcaster

07:45 Mastering storytelling

13:30 Lessons from Podcast Moguls

18:00 Creating content with purpose

21:00 Becoming an expat in Portugal

28:00 Preparing for full time entrepreneurship

33:00 Building a platform to monetize

43:00 Defeating self-doubt

47:00 Living in Portugal

54:00 Tips for entrepreneurs

Check out episode 439 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube

Links mentioned in this episode

• Hiwote’s website: https://www.depthandcandor.com/
• Hiwote’s Instagram: https://www.instagram.com/hiwote.getaneh/
• The Art of Gathering by Priya Parker: https://www.priyaparker.com/book-art-of-gathering
• Union Docs: https://uniondocs.org/
• Podcast Moguls: https://sidehustlepro.co/podcastmoguls/

Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss

Join our Facebook Community

If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook

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This week in the guest chair we are back for an update episode with Arsha Jones, founder of Capital City- the DC-based company behind the wildly popular Mambo Sauce. Stemming from Arsha's desire to create a product that she could sell multiples of, Arsha describes her journey from starting as a web designer, shifting into e-commerce, and finally venturing into entrepreneurship.

In this episode Arsha shares:

• How starting an income-driven business, Tees In The Trap, helped to fund ventures for Capital City
• How she got Mambo sauce onto shelves of major businesses like Papa Johns, Walmart, and Target
• The importance of legacy and how embedding the culture of the community she serves has opened up unique opportunities

Highlights Include:

07:07 Leaving The Service Industry

10:44 Launching Multiple Businesses At Once

17:14 Creating Multiple Revenue Streams

19:50 Being The Face Of Your Brand

29:33 Creating a Premium Product

30:48 Getting Into Retail

35:33 Creating Brand Partnerships

41:11 Selling On Amazon

45:23 Creating Your Own Path

Check out episode 390 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube

Links mentioned in this episode

• First Arsha Jones SHP Episode: https://sidehustlepro.co/arshajones/
• Capital City Instagram: https://www.instagram.com/capitalcityco
• Capital City Website: https://www.capitalcity.com/
• Arsha’s Instagram: https://www.instagram.com/arshajones/
• Arsha’s Facebook: https://www.facebook.com/arshajones
• Tees In The Trap: https://www.teesinthetrap.com/
• Amazon Seller Central: https://sellercentral.amazon.com/

Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss

Join our Facebook Community

If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook

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