Episodes

  • How to Turn Passion Into Profit
    Nov 26 2024

    From NYC kitchens to a national brand, Nick Wiseman turned a beloved hummus recipe into Little Sesame, pioneering sustainable food entrepreneurship.

    For more on Little Sesame and show notes click here.

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    37 mins
  • The Inspiring Story Behind a Business to Help the Homeless
    Nov 21 2024

    Bob was inspired to start Sackcloth & Ashes after his mother experienced homelessness. Sackcloth & Ashes donates a blanket to a local shelter for every blanket purchased.

    Subscribe to the Shopify Masters YouTube channel for this episode and other video interviews: https://www.youtube.com/channel/UCLicUpeWYLe0zSCiIdZKv_g

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    28 mins
  • Why Hiding Your Company’s Mistakes Could Be Costing You Sales
    Nov 19 2024

    Michelle Razavi cofounded Elavi to bring low- sugar, high- protein brownies and dessert spreads to the market. Find out how one of the biggest production mishaps turned into marketing gold, and how to keep sales momentum alive.

    For more on Elavi and show notes click here.

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    39 mins
  • How to Build Community Through Events
    Nov 14 2024

    Michael Washington revamped LA's outdoor scene with USAL Project. Learn how he built a thriving community through accessible adventures and smart branding.

    Subscribe to the Shopify Masters YouTube channel for the video version of this episode: https://www.youtube.com/channel/UCLicUpeWYLe0zSCiIdZKv_g

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    34 mins
  • This Owner Acquires DTC Brands. Here's His Outlook on Ecommerce Right Now.
    Nov 12 2024

    Kyle Widrick of WIN Brands Group acquired brands like Homesick, Love Your Melon, Gravity, and QALO, and multiplied their sales. Here's what he has learned as owner and operator of direct-to-consumer brands and more than a decade of experience in ecommerce.

    For more about Kyle's journey: https://www.shopify.com/blog/win-brands-ecommerce

    Subscribe to the Shopify Masters YouTube channel for video interviews.

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    29 mins
  • How To Go Viral on TikTok And Build A Successful Business
    Nov 7 2024

    Marcus Milione launched and scaled his business, Minted New York, by sharing his journey online. Throughout development, he brought customers for the ride, incorporating their feedback along the way. Learn how to build in public and earn trust as the face of your brand.

    Watch the full video interview on YouTube HERE.

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    27 mins
  • The Feedback That Made This Brand Olympic Material
    Nov 5 2024

    Laura Low Ah Kee and Shannon Savage started Left on Friday, a swimwear and activewear brand, applying what they learned from their careers at Lululemon. They discuss how their commitment to fit and fabric and customer feedback led to success both online and in stores, and landed them an opportunity to outfit Canada's beach volleyball teams for the Olympics.

    To learn more about Left on Friday and for show notes: https://www.shopify.com/blog/left-on-friday-feedback

    Subscribe to the Shopify Masters YouTube channel for video episodes.

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    34 mins
  • How "The DTC Guy" Makes Marketing Simple
    Oct 31 2024

    Nik Sharma is the founder of Sharma Brands and is known as "The DTC Guy." He discusses his marketing playbook, from boiling down the brand's message to figuring out how much to spend on paid advertising.

    To watch the video version of this episode, head over to the Shopify Masters YouTube channel and subscribe.

    To read more about Nik Sharma: https://www.shopify.com/blog/nik-sharma-marketing

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    31 mins