Nik Sharma is the founder of Sharma Brands and is known as "The DTC Guy." He discusses his marketing playbook, from boiling down the brand's message to figuring out how much to spend on paid advertising.

To watch the video version of this episode, head over to the Shopify Masters YouTube channel and subscribe.

To read more about Nik Sharma: https://www.shopify.com/blog/nik-sharma-marketing

Stylist Rima Vaidila and model Eddy Vaidila wanted to make swimwear that spoke to them, so they created Goldie Swimwear — a company that lives by its bold, statement pieces. The sisters share how they found their design aesthetic, learned to manage inventory, and collaborated with TikTok star Victoria Paris.

To learn more about Goldie Swimwear, check out the blog post: https://www.shopify.com/blog/goldie-swimwear-design

Subscribe to Shopify Masters on YouTube for video interviews.

Jonathan Grahm transformed Compartés Chocolate from a family-owned shop into a luxury brand. Discover how he blends LA-inspired flavors with fashion-forward packaging and ecommerce innovation.

Click here to watch the video episode on YouTube.

NUDESTIX cofounder Taylor Frankel has been responsible for keeping the brand relevant and ahead of the trends since its inception 10 years ago. Learn how to build authentic communities, leverage trends, and scale thoughtfully.

For more on NUDESTIX and show notes click here.

People are dying to get their hands on Ghost Town Oats, a special milk blend created by baristas. Find out how to gain community support, and create social change through entrepreneurship.

Watch the full video episode on YouTube.

For more on Ghost Town Oats and show notes click here.

Shopify on Location is back with another miniseries from our studio in Los Angeles, showcasing some of the most notable founders in the city:

• Michael Washington, Usal Project
• Jonathan Grahm, Compartes Chocolatier
• Michelle Johnson and Ezra Baker, Ghost Town Oats

Subscribe to Shopify Masters on YouTube to watch these in-person video interviews. New episodes on Thursdays.

Moment, a camera gear company, is 10 years old. Founder Marc Barros shares why connecting at the heart level is key to finding the next customer, and how he used this principle to expand Moment into a marketplace for creatives. Moment now sells everything from lenses and bags to digital courses and photography presets.

To learn more about Moment, read the blog post: https://www.shopify.com/blog/moment-customer-acquisition

Subscribe to Shopify Masters on YouTube for video interviews.

How did Charlotte Palermino build a tight-knit community on TikTok and launch her brand, Dieux Skin? Tune in to discover her formula for standing out on social media and creating community with your marketing machine.

Watch the video episode on YouTube.