• Secrets of corporate insight teams: James Wycherley, CEO of IMA & Author of Transforming Insight

  • Dec 15 2021
  • Length: 1 hr and 4 mins
  • Podcast

Secrets of corporate insight teams: James Wycherley, CEO of IMA & Author of Transforming Insight

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  • Summary

  • Doing consumer insights work on the client-side is no small feat. So often research is completed by a research department but then sits on a shelf. Unearthing ways to make research come alive, and be implemented into the business is a craft. 

    To address that need, James Wycherley, CEO of the Insight Management Academy, shares his experiences gained from 16 years of corporate insights teams. As a former insights director from Barclays Bank, he shares personal experiences and the collective experiences from the Insight Management Academy, a leading organization focused on corporate insights training and best practices based out of London, UK. 

    In this episode, James talks about common issues corporate insights face and how to address them: 

    • How to ensure research is stored and presented in context to build a knowledge base
    • How to show ROI on research within an organization
    • The value of commerciality--the craft of implementing research into business processes


    You can get a FREE executive summary of the book by emailing stephen@diggingforinsights.com
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