Dahlia is joined by Amelia Sordell to discuss clothes, confidence and how to identify and remove your self limiting beliefs.

Amelia shares her journey from low self-esteem to becoming a successful personal branding strategist, talking through the steps she has taken over the past six years to get where she is today. She emphasizes the importance of personal branding and how it can transform confidence if you choose to embrace it.

Amelia shares her memorable fashion moments, including her first concert experience, black lipstick and a bright pink outfit. She highlights the shift from using social media for validation to leveraging it as a business tool. Amelia also talks about her book, "The Personal Branding Playbook," which offers practical tips on building a personal brand. She stresses the importance of setting realistic goals, visualizing success, and embracing one's unique qualities.

Amelia Sordell is a Personal Brand Strategist, Entrepreneur and the Founder of Personal Branding Agency, Klowt. Amelia founded her first business at just 21 years old. Within 12 months of launching, Amelia’s womenswear brand was stocked in 12 retailers and had large retailers like ASOS courting her to sell the clothes. In year 2, Amelia lost everything.

Returning to the workforce, Amelia began a new career doing what she did best – sales. As a Tech Headhunter she quickly realised the quickest way to reach prospective clients was to market herself in the same way she marketed her business – using social media. This is where her journey in personal branding started. Now 34, Amelia has 2 children, a community online of over 250,000 people and has built a £1 million personal branding agency, Klowt all off the back of her personal brand.

From heavy early business failure, to now creating a whole new category of marketing, Amelia’s fast-growing agency, Klowt has already made a dent in the space operating on a 100% inbound model, working to build thought leadership and huge personal brands of leadership, founders and entrepreneurs globally. Get Klowt, Klowt’s membership product, democratises personal branding by helping individuals scale their personal brand without the use of an agency.