This week, Giulia interviews Helen Clements, director, innovation & behaviour change lead at GoUnpackaged, a UK-based consultancy that helps retailers switch to refill systems. It’s not just about the individual piece of packaging that ends in the hands of the consumer: there is a whole supply chain behind it to revolutionise.

GoUnpackaged is behind the Refill Coalition, an initiative to create a standardised solution for supermarkets. Its current members are Aldi and Ocado, which are both undergoing trials that Helen says are very successful. However, there are challenges in encouraging other retailers to take part: Waitrose, which was a founding member, left the coalition last year.

In the podcast episode, we discuss GoUnpackaged’s “charmingly ugly” containers and how its system differs from the traditional bulk refills, how consumers can be encouraged to change their habits, the challenges retailers are facing, and the need for stronger policies to enforce a truly circular economy. With powerful lobbying groups pushing the government to keep the status quo, we need every actor in the economy to play their part – especially retailers.

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