Season 1 - Sell It

By: IBGR onAir Talent William Eastman
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  • Summary

  • Sales 'SELL IT"

    How to develop the account. This is bigger than figuring out how to get somebody to buy something. It looks at the customer’s or client’s total situation to identify the root cause of their pain points and provide solutions for today plus building a long-term relationship to upsell your entire offer and become the supplier of choice.

    ​Topics:

    • How to create a compelling picture of the company's future to attract customers, employees, and investors;
    • How to find high margin customers that fit your process and offer;
    • How to clarify the role of sales as Business Developers, not just selling;
    • How to effectively use the business owner and executives in the sales process;
    • How to build compensation systems that drive the sales force to do the right thing;
    • How to use technology as the backbone to maximize sales efforts.
    2020 IBGR
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Economics Leadership
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Episodes
  • EPISODE C.039c AGILE MARKETING

    EPISODE C.039c AGILE MARKETING
    Jul 3 2020
    13 mins
  • EPISODE C.039d AGILE MARKETING

    EPISODE C.039d AGILE MARKETING
    Jul 3 2020
    13 mins
  • EPISODE C.039b AGILE MARKETING

    EPISODE C.039b AGILE MARKETING
    Jul 3 2020
    13 mins

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