Episode Overview

Francescu Santoni, CEO of Mojo, shares the journey behind building a leading social media tool for creating reels and stories. From overcoming early challenges in virtual reality to pivoting to Mojo’s current success, Francescu dives into key growth strategies, the role of user-generated content, and Mojo’s subscription model. This episode also explores the balance between user accessibility and high-quality features, as well as how Mojo stays competitive in a fast-evolving app landscape.

For noteworthy quotes and actionable insights, check out the article - Scaling Mojo: How to Build a Subscription App with 40M+ Downloads

Episode Topics at a Glance

• Pivoting from virtual reality to reels and stories with Mojo
• Challenges in the social media and content creation space
• How subscription models and free trials drive engagement
• Using A/B testing to optimize the user experience and retention
• Balancing accessibility with high-quality content for users

More about Francescu

Francescu Santoni is the CEO of Mojo, an app that empowers users to create standout social media videos with ease. With a background that includes building augmented reality apps and experience with Y Combinator, Francescu focuses on making high-quality video creation accessible to everyone, from everyday users to small businesses.

Francescu’s Links

• Francescu’s LinkedIn profile
• Mojo app website

Timestamps

[00:01:17] Elevator Pitch for Mojo
[00:02:44] From Virtual Reality to Mojo
[00:04:52] Pivoting to Monetization and Subscription
[00:08:01] Phases of Growth at Mojo
[00:13:29] The Role of Subscriptions in the App Industry
[00:18:27] Innovation and Keeping Up with Trends
[00:23:02] The Impact of Generative AI on Mojo
[00:25:40] A/B Testing Insights
[00:28:44] What Other Apps Can Learn from Mojo

Episode production by Mobdesign: https://podcasts.mobdesignapps.fr