In this episode, we’re diving deep into the art and science of sales training. Whether you’re a seasoned sales manager, an entrepreneur building your first team, or a new salesperson eager to sharpen your skills, this conversation is packed with actionable insights.

We cover everything from the foundational skills every new salesperson should develop to the structure of a winning training program. You’ll hear about balancing product knowledge with tactical sales techniques, using role-playing for maximum impact, and incorporating real-world feedback to keep training practical and relevant.

We’ll also explore:

• When (if ever) training should stop.
• The most common rookie mistakes and how to prevent them.
• Challenges in training a sales team—and how to overcome them.
• Metrics and benchmarks for evaluating sales training success.
• How to instill a mindset of continuous learning and improvement in your team.

Plus, we’ll share advice for entrepreneurs building sales teams from scratch, highlight key mistakes to avoid, and reflect on the lessons we’d share with our younger selves about sales training.

Tune in to transform your approach to sales training and set your team up for sustainable success.

🎙️ Don’t miss this episode if you want to elevate your sales training game!

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