Referrals are an often-overlooked yet highly effective way to boost sales. In this episode, Alice Heiman dives into the transformative impact of a formal referral selling process. Learn why referrals outperform cold outreach, how they lead to higher-quality leads, and why they drive stronger customer retention. With real-world statistics and practical advice, you’ll gain the tools to build a referral system that consistently delivers results for your sales team.

Connect with Alice Heiman

LinkedIn Profile: https://www.linkedin.com/in/aliceheiman/
Alice’s Website: https://aliceheiman.com/

Dan Pontefract, author of Work-Life Bloom, joins Sales Talk for CEOs to share a groundbreaking approach to leadership. Key takeaways include redefining CEO responsibilities to include care, balancing humanity with execution, and fostering engagement through positive reinforcement. Dan also introduces a unique framework for navigating work-life cycles, offering practical advice for CEOs to inspire their teams and drive sustainable success.


About Guest

My new book, WORK-LIFE BLOOM is a Thinkers50 Top New Management Book for 2024 and won the Gold Medal - Axiom Business Book Awards. Otherwise, I'm a leadership strategist, author, consultant, and keynote speaker. Other award-winning books include LEAD. CARE. WIN., OPEN TO THINK, THE PURPOSE EFFECT & FLAT ARMY. I help leaders realize that the future of work is now.

Dan Pontefract is a renowned leadership strategist, author, and keynote speaker with over two decades of experience in senior executive roles at companies such as SAP, TELUS, and Business Objects. Since then, he has worked with organizations worldwide, including Salesforce, Amgen, the State of Tennessee, Nestlé, Canada Post, Autodesk, BMO, the Government of Canada, Manulife, Nutrien, and the City of Toronto, among others.

As an award-winning and best-selling author, Dan has written five books: WORK-LIFE BLOOM, LEAD. CARE. WIN., OPEN TO THINK, THE PURPOSE EFFECT, and FLAT ARMY. Dan also writes for Forbes, Harvard Business Review, and other outlets.

Dan is a renowned keynote speaker who has presented at four TED events and has delivered over 600 keynotes . He is an adjunct professor at the University of Victoria’s Gustavson School of Business and has received over 25 industry, individual, and book awards.

Dan’s career is interwoven with corporate and academic experience, coupled with an MBA, B.Ed, and multiple industry certifications and awards. Notably, Dan is listed on the Thinkers50 Radar, HR Weekly’s 100 Most Influential People in HR, PeopleHum’s Top 200 Thought Leaders to Follow, and Inc. Magazine’s Top 100 Leadership Speakers.

About Guest Company
Dan offers a range of options to help you, your team, your entire organization, or your event with various leadership and corporate culture insights. Options include keynotes, workshops, strategic planning sessions, assessments, master classes, and various learning modules. Tailored or off-the-shelf, Dan's repertoire of knowledge and solutions is as wide as his musical tastes. (hint: very wide) Inquire: speak@danpontefract.com

Social Links
https://www.danpontefract.com/content/

https://www.linkedin.com/in/danpontefract/

https://www.linkedin.com/company/the-pontefract-group/

Books: https://www.danpontefract.com/content/booksbydan/

Podcast: https://www.danpontefract.com/content/podcast/

Blog: https://www.danpontefract.com/content/blog/

Book recommended by Dan: https://www.danpink.com/books/drive/

Podcast recommended by Dan: https://munkdebates.com/listen/

Connect with Alice Heiman

LinkedIn Profile: https://www.linkedin.com/in/aliceheiman/

Alice’s Website: https://aliceheiman.com/

Meta Description
Discover the journey of a CTO turned co-founder who mastered founder-led sales and embraced the power of niche specialization to scale a thriving business. Learn how strategic focus and teamwork drive success.

About Guest
Jamon is a software developer, business owner, husband, father of four, and new grandpa, located in southwest Washington state. He is co-founder of Infinite Red, Inc., a fully remote React Native app consultancy located across the USA and Canada. He learned to code at age twelve in order to make games and that led to a lifelong obsession with coding. He is still making games to this day, and also plays ice hockey (as a goalie) on a Finnish-American team and takes any excuse that he can to drive his tractor around his 3 acres.

Social Links
Jamon (@jamonholmgren) / X

Jamon (@jamon.dev) — Bluesky

(20) Jamon Holmgren | LinkedIn

Jamon Holmgren's Personal Website

https://infinite.red

Book recommended by Jamon: The Culture Code | Unlock The Secrets to the Most Successful Teams

Podcast recommended by Jamon: The Leadership Podcast – We Study Leaders – The Leadership Podcast

Connect with Alice Heiman

LinkedIn Profile: (20) Alice Heiman | LinkedIn

Alice’s Website: Alice Heiman | Sales Consultant and Strategist for CEOs