This is episode 721.

Read the complete transcription on the Sales Game Changers Podcast website.

Read more about the Institute for Excellence in Sales Premier Women in Sales Employer (PWISE) designation and program here.

Purchase Fred Diamond’s best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now!

Today’s show featured an interview with Okta Federal Vice President Amy Johanek.

AMY’S TIP: “Prepare. Think about the outcome that you want to achieve, put a plan into action, one that fits into your strategy, that has both near-term and long-term steps. Don’t fall in the trap of being caught up in the day-to-day or the end of the quarter. Have a vision and make a plan and execute against it. Above all, deliver value for the customers, and your preparation won’t be wasted if you do that.”

This is episode 720.

Read the complete transcription on the Sales Game Changers Podcast website here.

Read more about the Institute for Excellence in Sales Premier Women in Sales Employer (PWISE) designation and program here.

Purchase Fred Diamond’s best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now!

Today’s show featured an interview with Shibani Gambhir, Vice President, Sales Intelligence and Support at United States Postal Service.

SHIBANI’S TIP: “It’s an exciting time to be part of the Postal Service. We’re going through a major transformation. We work in the millions and billions when we talk about programs and customers. You can have a very significant impact to customers, because you’re able to offer great products and solutions. You’re binding the United States together with the product offerings. That’s something to be so proud of. The transformation that we’re undertaking right now is unprecedented, and it’s the single largest insourcing transformation in the United States. Lots of investments in our IT infrastructure, in our facilities, in our employees. The energy at the Postal Service is fantastic.”

This is episode 719.

Read the complete transcription on the Sales Game Changers Podcast website.

The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here.

Read more about the Institute for Excellence in Sales Premier Women in Sales Employer (PWISE) designation and program here.

Purchase Fred Diamond’s best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now!

Today’s show focused on the concept of “Technology by Policy” and featured Federal Business Development and Marketing expert Rob Efrus and GitLab Federal CTO Joel Krooswyk.

ROB’S TIP: “Try and walk in the shoes of your end user, federal customers, understand the pressures that they are facing, agency reorganizations, budget cuts, etc. doing more with less, and align your value proposition to those challenges and the policies that are driving those challenges.”

JOEL’S TIP: “Find some good sources of information and just subscribe so you’re up to date. Don’t let policy fly by as some of it’s going to be really important. Find a few news sources you like. I’m a big fan of subscribing directly to the White House and to CISA. If you just get a few of those things coming in your inbox, you can at least keep up with policy changes as they’re being published.”

This is episode 718.

Read the complete transcription on the Sales Game Changers Podcast website.

This is a Sales Story and a Tip episode! Watch the video of the interview here.

Read more about the Institute for Excellence in Sales Premier Women in Sales Employer (PWISE) designation and program here.

Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now!

Today's show featured an interview with "Thank You, It's True" Movement Creator and TEDx Speaker Cynthia Barnes.

CYNTHIA'S TIP: "Whatever I thought the compelling offer was, most likely wasn’t the compelling offer. I had to shift from the lens through which I was looking and get inside the head of my buyer, to the point where I started to think like them. I was then thinking, “What would my prospect do? What would my prospect say in this instance?” I wanted to feel what they felt. It was the psychology of my buyer. That’s how important it was."

This is episode 717.

Read the complete trascription on the Sales Game Changers Podcast website.

Read more about the Institute for Excellence in Sales Premier Women in Sales Employer (PWISE) designation and program here.

Purchase Fred Diamond’s best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now!

Today’s show featured Holly Rollo, the author of The Power of Surge. We also featured John Shrader, Chief Revenue Officer at construction software company Arcoro.

HOLLY’S TIP: “The real thing that’s going to differentiate you is a frictionless customer experience. That customer experience can’t be managed if it’s in bits and pieces all over the place. Then sales, marketing and customer success aren’t radically aligned, which is what I’m a big advocate of. Priorities become really, really clear when you figure out where’s the friction in that customer experience and how can you properly set goals, which I think would help align CEO expectations, not just on marketing, but on the investments and attention spent across the go-to-market roles that remove that friction and make the experience stronger.”

JOHN’S TIP: “What are those things that you’re doing on a regular basis that cover three things? You’re always prospecting, you’re selling, and you’re closing. There’s different times in your day, your month, your week that the amount of time you spend between those three things shifts. The beginning of a month, you’re going to be spending more probably on prospecting. The bottom end of a month you’re doing more on closing. But that balance of how you do that in a day matters.”

This is episode 716.

Read the complete transcription on the Sales Game Changers Podcast website.

Read more about the Institute for Excellence in Sales Premier Women in Sales Employer (PWISE) designation and program here.

Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now!

Today's show featured an interview with Government Business Results (GBR) leader Juliana Slye.

JULIANA'S TIP: "For government marketers, you have to understand the persona that you’re marketing to at a deeper level. That’s step one. For the sales leaders and sales professionals out there, what I would tell you is understand that your role has changed. Your job is not to be the information or the education concierge. Your job is to be the trusted advisor who brings valuable insights above and beyond your company and your product, because they’re going to find that information on their own to the table. Focus on the relationship and bring those insights that are relevant to their problems and challenges in their agency."

This is episode 715.

Read the complete transcription on the Sales Game Changers Podcast website.

This is a Sales Story and a Tip episode! Watch the video of the interview here.

Read more about the Institute for Excellence in Sales Premier Women in Sales Employer (PWISE) designation and program here.

Purchase Fred Diamond’s best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now!

Today’s show featured an interview with Vice President @ Infinite Electronics Jason Koshy.

JASON’S TIP: “One of the most important things I took away from that is that in sales, it’s just as an important career as being a doctor, an engineer, or any other profession. To be proud in what you do and to do it to make a difference in your customer or your end customer’s projects, or whatever the business is trying to do, is critical.”

This is episode 714.

Read the complete transcript on the Sales Game Changers Podcast website.

Read more about the Institute for Excellence in Sales Premier Women in Sales Employer (PWISE) designation and program here.

Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now!

Today's show featured an interview with sales performance specialist Cara Pacific Campbell.

CARA'S TIP: "It’s the relationship. If you are going to sell a multimillion-dollar deal, people are not buying your technology. People are buying your relationship, your support. They’re investing in the trust that you’ve built. That was all relationship, the whole way."