• SaaS Talk™ with the Metrics Brothers - Strategies, Insights, & Metrics for B2B SaaS Executive Leaders

  • By: Ray Rike & Dave Kellogg
  • Podcast

SaaS Talk™ with the Metrics Brothers - Strategies, Insights, & Metrics for B2B SaaS Executive Leaders

By: Ray Rike & Dave Kellogg
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  • Summary

  • SaaS Talk™ with the Metrics Brothers is hosted by Dave "CAC" Kellogg and Ray "Growth" Rike. SaaS Talk™ provides unique insights, strategies, tactics and the metrics to measure customer acquisition, customer retention and customer expansion success for B2B SaaS companies.

    Each 20-minute episode will cover a topic critical to profitable revenue growth chalked full of practical advice that can be introduced and applied in most B2B SaaS companies.

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Economics Management
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Episodes
  • GONG's 2025 State of Revenue Growth Report

    GONG's 2025 State of Revenue Growth Report
    Feb 12 2025

    Dave "CAC" Kellogg and Ray "Growth" Rike discuss the latest revenue growth trends and the related metrics driving the growth as highlighted in GONGs 2025 State of Revenue Growth Report. Topics discussed include:

    • 2024 Growth Rates
    • Sales Velocity Trends including Win Rates, Sales Cycle Length and ACV
    • AI Adoption
    • Top Growth Initiatives
    • SaaS Magic Number trends


    If you are responsible for the GTM and Revenue growth teams in your SaaS company, or just interested in the latest Sales benchmarks - this episode in another great listen!

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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    27 mins
  • Implied ARR

    Implied ARR
    Feb 6 2025

    Implied ARR is the SaaS metric used to convert GAAP revenue for public SaaS companies into an equivalent to Annual Recurring Revenue (ARR) used by investors and private SaaS companies. Dave "CAC" Kellogg and Ray "Growth" Rike discuss the what, why and how behind Implied ARR.

    During this episode CAC and Growth discuss multiple Implied ARR topics including:

    • Implied ARR Calculation Formula
    • Why Investors Calculate Implied ARR
    • SaaS Metrics that use Implied ARR
    • Challenges with Implied ARR
    • Implied ARR versus Trailing Twelve Month Revenue


    If you are interested in how public SaaS companies analysts use Implied ARR, and what the differences are between private SaaS companies ARR and public SaaS companies Implied ARR this is another great listen!

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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    22 mins
  • Battery's Take on Managing and Measuring R&D Spend

    Battery's Take on Managing and Measuring R&D Spend
    Jan 29 2025

    Max Schireson and Jason Mendel, from Battery Ventures recently published an article on Managing and Measuring R&D spend including key metrics from the DORA and SPACE frameworks and they also introduced their own 5 step R&D measurement framework including:

    • Allocate top down
    • Break R&D into granular buckets (not a lump sum)
    • Listen to product-adjacent teams that are customer-facing
    • Be deliberate about measuring success of R&D projects
    • Hold the full team accountable


    The article also includes benchmarks from Battery Ventures portfolio company, LinearB.

    If you are interesting in best practices on measuring R&D productivity, this episode is a great listen!


    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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    23 mins

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