• SERP's Up SEO Podcast

  • By: Wix
  • Podcast

SERP's Up SEO Podcast

By: Wix
  • Summary

  • Dive into SEO with your hosts Mordy Oberstein (Head of SEO Branding at Wix) and Crystal Carter (Head of SEO Communications at Wix), all while having a bit of fun along the way. Each week we offer an in-depth and unconventional take on SEO—from hot topics to the latest industry developments. Get quick and dirty tips along with pearls of wisdom from a wide range of SEO guest experts. It’s a 360° twist of SEO learning for all.
    2022
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Episodes
  • SERP’s Up | Unifying your offline & online marketing
    Nov 6 2024

    Are offline marketing efforts a lost art in the digital age?

    What's the SEO connection of it all?

    Wix’s Mordy Oberstein and Crystal Carter talk with Mike Blumenthal and Greg Sterling from Near Media to tackle the intricate balance between online and offline marketing strategies.

    Find out where common offline marketing mistakes play a critical role in your digital presence and SEO strategy.

    Dive into how word-of-mouth marketing translates into online growth for businesses

    We’re going “unplugged” in this episode of the SERP’s Up SEO Podcast.

    Key Segments

    [00:02:05] What's On This Episode of SERP's Up?

    [00:02:43] Focus Topic of the Week

    [00:12:16] Focus Topic Guest: Greg Sterling & Mike Blumenthal

    [00:40:59] Snappy News

    [00:48:21] Follow of the Week

    Hosts, Guests, & Featured People:

    Mordy Oberstein

    Crystal Carter
    Greg Sterling

    Mike Blumenthal

    Terry Rice

    Resources:

    Wix SEO Learning Hub

    Searchlight SEO Newsletter

    SEO Resource Center

    Near Media

    The Near Memo Podcast

    Brand24

    News:

    SearchGPT Launches As ChatGPT’s Real-Time Search Feature

    Google AI Answers In Google Maps: Things To Do, Review Summaries & About This Place

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    51 mins
  • SERP’s Up | Revitalize & Refresh Your SEO Career!
    Oct 30 2024

    Looking to grow and build upon what you've already accomplished in your SEO career?.

    Feeling like your SEO career is stagnant? Looking for a new edge? Hungry to try something new and different?

    Wix's Mordy Oberstein and Crystal Carter share their experience when looking to revitalize your SEO career and journey.

    Annie-Mai Hodge and Crystal Waddell join the show so you can get started with fresh strategies for career growth.

    Find out what can lead to new and unexpected career opportunities in SEO and digital marketing on this week’s episode of the SERP’s Up SEO Podcast.

    Key Segments

    [00:01:13] What's On This Episode of SERP's Up?

    [00:13:35] Focus Topic of the Week: SEO/Marketing and Keeping Things Fresh

    [00:19:28] The Great Beyond with Annie-Mai Hodge

    [00:26:03] Snappy News

    [00:32:23] Follow of the Week: Petra Kis-Herczegh

    Hosts, Guests, & Featured People:

    Mordy Oberstein

    Crystal Carter

    Crystal Waddell
    Annie-Mai Hodge
    Petra Kis-Herczegh
    Glenn Gabe

    Resources:

    Wix SEO Learning Hub

    Searchlight SEO Newsletter

    SEO Resource Center

    It's New: Daily SEO News Series

    Girl Power Marketing
    Crystal Waddell Consulting & Podcast

    News:

    It's New on Forbes Penalty

    Did Google Hit Fortune Recommends With A Search Penalty Over Site Reputation Abuse?

    A Nightmare on Affiliate Street – How Google is picking off sites one by one that are violating its ‘Site reputation abuse’ spam policy

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    35 mins
  • SERP’s Up | AI & The Future of Search Engines
    Oct 23 2024

    How is AI reshaping the world of content creation and SEO?

    With Wix's Mordy Oberstein and Crystal Carter “prompting” the conversation, they look into the evolving landscape of AI in marketing with Garrett Sussman, Director of Marketing at iPullRank and Paula Mejia, VP of Marketing Enterprise at Wix.

    How are AI search engines changing user behavior? With natural language queries and personalized results challenging traditional SEO, AI is revolutionizing content production, refreshing strategies, and pushing the boundaries of what marketing teams can achieve.

    Plus, get the lowdown on the latest AI tools in Wix Studio and how they’re making a splash without overwhelming your workflow.

    Key Segments

    [00:01:39] What's On This Episode of SERP's Up?

    [00:04:00] Focus Topic of the Week: AI & The Future of Search Engines

    [00:20:07] Focus Topic Guest: Garrett Sussman

    [00:28:27] Across The Wixverse: Paula Mejia

    [00:48:23] Snappy News

    [00:50:50] Follow of the Week: Eli Schwartz

    Hosts, Guests, & Featured People:

    Mordy Oberstein

    Crystal Carter

    Garrett Sussman

    Paula Mejia

    Eli Schwartz

    Resources:

    Wix SEO Learning Hub

    Searchlight SEO Newsletter

    SEO Resource Center

    It's New: Daily SEO News Series

    Rankix Wix App
    iPull Rank SEO Agency

    Wix Enterprise Solution

    News:

    Semrush acquires Search Engine Land

    Nick Fox New Lead Of Google Search; Replaced Prabhakar Raghavan

    Bing Search Adding Al-Enhanced Summary

    Several Bugs Within Bing Webmaster Tools API & Documentation

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    53 mins

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