In this episode, Laura chats with Taiia Smart Young, Book Coach, Writing Consultant & Story Strategist, to discuss the importance of defining your leader story to support your personal brand and professional growth.

They emphasize the power of storytelling and emotional resonance in building connections and influencing others. They also highlight the value of integrating all of your experiences, including your #strugglestory and life-changing moments, into your narrative.

Taiia shares the building blocks of your leader story and practical ways to share your story to amplify your brand. She emphasizes that everyone has a story to tell, and your story is what separates you from everyone else. Tune in to this insightful episode!

About Taiia

Taiia Smart Young is a book coach, writing consultant and story strategist. She teaches coaches, consultants, speakers and entrepreneurs how to use their expertise and experiences to write and self-publish brand-building, sticky stories that make bank. Ms. Young has interviewed celebrities including Michelle Obama, Mary J. Blige. Nas, 50, Tabitha Brown, La La Anthony and more.

Her work has appeared in ESSENCE, Latina, Refinery29.com, TIDAL, Verizon.com and The New York Times.

Taiia is the author of S.T.E.P. Into Your Story™: Position Your Expertise, Propel Your Brand and Prepare For Visibility by Writing a Best-Selling Book. The S.T.E.P. Into Your Story™ writing and publishing intensive is based on the book.

Connect with Taiia

Website: http://taiiasmartyoung.com/

Connect with Taiia on Instagram

Resources:

• Event: Join us for the Black Woman Leading LIVE! Conference +Retreat, May 27-30, 2025 in Virginia Beach! Learn more at bwlretreat.com

Credits:

Learn more about our consulting work with organizations at https://knightsconsultinggroup.com/

Email Laura: laura@knightsconsultinggroup.com

Connect with Laura on LinkedIn

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Instagram: @blackwomanleading

Facebook: @blackwomanleading

Podcast Music & Production: Marshall Knights

Graphics: Te’a Campbell

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