When it comes to floor covering, innovation and quality are paramount. As the demand for aesthetically pleasing, sustainable, and durable flooring solutions grows, designers must stay ahead by understanding market trends and customer preferences. Embracing new materials and technologies, such as eco-friendly and recycled products, can set products apart in this competitive field. Building strong client relationships and maintaining a commitment to excellence and customer service are also essential for long-term success. By continuously evolving and adapting to the ever-changing landscape of interior design, you can establish yourself as a leader in the industry.

In this episode, Reade Palmer shares his journey in the flooring industry, highlighting the importance of innovation and quality in floor covering and how understanding market trends and customer preferences has been crucial to his success. Reade Palmer is the founder and CEO of Hero Flooring. Reade began his career in the contract covering industry 24 years ago, gaining extensive experience across major markets, including Philadelphia, Washington DC, Miami, Los Angeles, and Las Vegas. In 2008, he founded Sustainable Services, a successful independent rep group in Florida.

Building on this success, Reade launched Hero Flooring in 2015. Hero Flooring has quickly become a national brand known for its high-performance floor covering. The company is dedicated to providing innovative, sustainable, and durable flooring solutions for both residential and commercial spaces. With a focus on quality and performance, Hero Flooring products are designed to withstand heavy use while maintaining their aesthetic appeal. Under Reade's leadership, Hero Flooring has established itself as a trusted name in the industry, known for its commitment to excellence and customer service.

Ready to tune in?

Key Highlights from the Episode:

[00:01] Intro and a bit about our guest, Reade Palmer

[02:02] What drew Reade to interior products and how his journey has evolved

[03:36] Reade notions of what floor covering was prior to getting into it

[07:01] How Reade's diverse market experience shaped his product development

[09:35] What inspired Reade's entrepreneurial journey

[13:05] What Hero Flooring is all about and its innovative products

[16:49] The Nike Grind partnership and its flooring differentiating factors

[18:58] Using products that have recycled tires Vs. Nike Grind

[21:07] Reade’s selling model and how it has benefited Hero Flooring

[24:50] Reade’s innovation aimed to get designers excited about his brand

[28:38] What next in the Hero Flooring product development pipeline

[30:26] Reade’s advice to aspiring entrepreneurs in the flooring industry

[31:24] Wrap-up and end of the show

• We will always walk on a floor as long as we’re alive.
• Each market is different, and you have to learn to navigate the politics and preferences of your market.
• The most successful sales rep have a specific core that drives their business.
• Friends love working with friends; the most successful sales are with clients who become friends.
• If we can humanize the sales experience, it will be more enjoyable for both the designer and the user.

Website: https://heroflooring.com/

LinkedIn: https://www.linkedin.com/in/reade-palmer-ba20559/

Website: https://www.thriveindesign.co/

Instagram: https://www.instagram.com/thriveindesign/

Facebook: https://web.facebook.com/thriveindesign/

LinkedIn: https://www.linkedin.com/company/thriveindesign/

Register for the next Thrive In Design live training here: https://training.thriveindesign.co/

Get your copy of "The Ultimate Guide to A&D Sales": https://www.thriveindesign.co/brand-reps.