• S4E5- Starting a business in school, sustainability & influencer marketing

  • Apr 22 2024
  • Length: 53 mins
  • Podcast

S4E5- Starting a business in school, sustainability & influencer marketing

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  • Summary

  • This week I am joined with Emma Coffey founder of Final Bend & UGC. As a girl in her early twenties, having only recently finished college, Emma has already achieved so much. Emma founded her athleisure business while she was in fifth- year of school and has continued to grow exponentially as a brand ever since. Sustainability has been a core value of Emma's business and within this episode, we discuss in-depth the logistics of implementing sustainability and what essentially are the steps that one must take and the areas one must consider if they too wish to take a more sustainable approach in business. Moreover, we touch on the transformation of influencer marketing which led to her founding her second business UGC. A brand that focuses on strategically aligning businesses with individuals who can promote their products but most importantly, individuals who authentically represent what it is the brand stands for. So be sure to listen, share & enjoy!! Wishing you nothing but the best in life, SSS x Mentioned within this episode: UGC: User Generated Content Agency (@ugc.ie) | Instagram Final Bend: FINALBEND (@final.bend) | Instagram
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