Today I’m joined by Amy Cook, founder of Mango and Wild, to discuss how to utilize SEO in an e-commerce business. Amy runs a digital marketing agency and helps optimize online businesses SEO and Google ads.

When used correctly SEO is a powerful powerful marketing strategy that can bring benefits to you for a long period of time. In this conversation we cover the basics of SEO, the difference between short-tail and long-tail keywords, and how to effectively find and analyze keywords.

Amy also discusses the importance of content in ranking on Google and provides insights on optimizing product pages for better visibility and conversion rates. We also talk about the importance of monitoring your SEO performance using tools like Google Search Console, the role of AI in content creation, and the necessity of maintaining SEO rankings over time.

Listen for tips on how to optimize your SEO in your online business.

Connect with Amy on Instagram here: https://www.instagram.com/amy_mangoandwildmarketing/

About The Remote CEO Podcast:

This podcast is for freedom-seeking online entrepreneurs, offering practical, actionable advice to help you step up in to your new role as CEO of your own online business.

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