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Ever wonder what it takes to break into the fitness supplement industry? Join us as we chat with Joey Lumpkin, a dynamic entrepreneur with a knack for creativity and innovation. Joey's journey into the world of creatine and beta-alanine blends offers a candid glimpse into the challenges and triumphs of launching a supplement line. From regulatory hurdles to the art of branding with Venom Nutrition, Joey's story is a testament to persistence and passion in the face of daunting obstacles.

Listeners are in for a treat as we tackle topics that blend humor with hard-hitting truths about the fitness world. We explore everything from the science behind nutritional supplements to the quirky side effects of smelling salts that might just have you seeing colors differently. Discover Joey's unique marketing strategies, his playful approach to product naming, and the resilience required to juggle a day job in a family-owned medical company while nurturing a burgeoning business.

But it doesn't stop at supplements. We share stories from the MMA community, dive into the gritty realities of street racing, and recount a hair-raising motorcycle crash that serves as a potent reminder of respect for high-speed thrills. Whether you're an aspiring entrepreneur, a fitness enthusiast, or simply in for an entertaining ride, our conversation with Joey Lumpkin is packed with insights, laughter, and inspiration to fuel your next ambitious venture.