• Ryan Truax Discusses the Science Behind Growth Hacking at Leadpages

  • Jun 21 2024
  • Length: 16 mins
  • Podcast

Ryan Truax Discusses the Science Behind Growth Hacking at Leadpages

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  • Summary

  • In this episode of "Hack to the Future with Kyle Roof," we sit down with Ryan Truax, the Senior Director of Marketing at Leadpages.


    Ryan shares his expertise on growth hacking, in-app user engagement, and the importance of user adoption. Discover how Leadpages uses micro-segmentation to enhance user experience and the strategies behind their impressive revenue milestones. Ryan also delves into the scientific approach to growth hacking, the power of frequent updates, and how to leverage multiple conversion events for better marketing results. Additionally, he explains the significance of a strong brand story and message house in creating relatable marketing campaigns.

    Join us for an insightful conversation filled with actionable tips and innovative marketing techniques. Don't miss Ryan's thoughts on the future of Martech and the importance of daring to be different in a competitive landscape.
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